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How to be a Tech Disruptor in One of the Oldest Sports Industries of our Time
Manage episode 426546098 series 3549616
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In this podcast episode we dive deep into Pegasus, a pioneering SaaS platform transforming the equestrian event management industry. Sam, the founder, takes us through the company's vision of becoming the global operating system for the equestrian economy. Learn about their unique journey from bootstrap beginnings to launching with potential, powered by a strong marketing strategy and deep industry insights. Discover the challenges and triumphs of developing such specialized software, their strategic approach to market entry, and how they plan to dominate this niche yet lucrative industry. Perfect for tech enthusiasts, aspiring founders, and anyone with a passion for SaaS and equestrian sports.
🔍Timestamps:
00:00 Introduction and Welcome
00:07 Overview of Pegasus and Its Vision
01:46 Event Management System Features
03:12 Marketplace and Future Plans
05:29 Founder's Journey into Equestrian Tech
05:48 Building the Business During COVID
08:23 Initial Challenges and Launch
11:51 Marketing Strategy and Brand Building
13:24 Podcasting as a Growth Tool
18:44 Personal Podcast Preferences
23:14 CrossFit and Business Insights
27:53 CrossFit's Unique Business Model
29:20 The Appeal of CrossFit Competitions
31:01 Marketing Strategies in Sports
33:05 Building Pegasus: A Journey of Trust and Relationships
36:06 Soft Launch and Customer Feedback
38:57 Challenges and Strategies in Scaling
43:06 The Role of Venture Capital
46:03 Lessons from a Founder Couple
52:41 Contact and Final Thoughts
-- LINKS --
► Show Notes: http://nuoptima.com/saas-podcast/pegasus-sam-baynes
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🔗 Follow Sam:
- LinkedIn: https://www.linkedin.com/in/sam-baynes-1b039013b/
- Website: https://www.thepegasus.app/
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