Episode 18: Reach and Frequency

Sales Self Talk with Ryann Dowdy

The number of people who will message 10 people on social media one time - and then say they ran an outbound campaign that didn't work is ASTOUNDING.

The data tells us that we have to touch people 16 plus times to get their attention - the volume has to be fairly significant. Reaching out to a small handful of people ONE time does not mean the strategy does not work. It means you don't have enough reach or frequency.

In this episode of Content and Conversations, we take a deep dive into the power of reach and frequency (and talk about just how much you actually need!)

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Episode Highlights:

• The fundamental concept of reach and frequency

• Reaching the right audience and doing so often

• The Epidemic of "It Didn't Work"

• The importance of a more consistent and frequent presence on social media

• The problem with one-time efforts

• How consistent engagement builds relationships.

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