It’s New 12/11: Bing Grouping Deceptive Ads, Google Web Guide All, AI Mode Links & Context, Preferred Sources Global and more

Search Engine Roundtable Podcast

Today we covered Bing testing ad grouping with the hide/show ad buttons. Google Web Guide is now in the all tab. Google AI mode updates links and adds contextual introductions. Google preferred sources is now global and adds spotlighting subscriptions in Gemini, and coming soon to AI Mode and AI Overviews. Google launches natural language Developer Assistant for Google Ads API. And Shopify launches a product network that will natively integrate items from across merchants.

0:00 - Introduction

2:04 - Google Web Guide in the all tab

4:59 - Google AI mode tests new and updated links and new contextual introductions

6:02 - Google Preferred Sources is global now and also spotlighting subscriptions

8:14 - Bing Ads grouping and hide ads button

10:47 - Google natural language Developer Assistant for Ads API

11:58 - Shopify Product Network

15:28 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.