It’s New 3/20: Google May Deindex No Useful Pages, Deep Links in AIOs & GBP Reverification Bug Fixes

Search Engine Roundtable Podcast

MP3•Pagina principale dell'episodio

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

circa un anno fa 8:59

Today we covered Google De indexing pages that are deemed not useful. The Reverification Bug for Google Business Profiles is fixed according to Google's Rick Saxe a BrightEdge Report shows that 82% of Google AI Overviews citations come from deep pages and Microsoft is enforce consent compliance for advertisers.0:00 - Introduction0:44 - Barry in a car1:00 - Reverification bug fixed2:00 - Barry Road View2:05 - Google De indexing pages that are deemed not useful4:46 - Microsoft Consent5:36 - Deep Pages and AIOs8:30 - Mordy's request

512 episodi

#Tech #Barry Schwartz

Search Engine Roundtable Podcast

It’s New 3/20: Google May Deindex No Useful Pages, Deep Links in AIOs & GBP Reverification Bug Fixes

Search Engine Roundtable Podcast

published circa un anno fa

MP3•Pagina principale dell'episodio

512 episodi

#Tech #Barry Schwartz

Tutti gli episodi

Search Engine Roundtable Podcast

1
It’s New 4/22: Google Ads top and bottom ads, PMax 90 characters, AI Overviews click throughs and get there local pack 9:34

1 day fa9:34

9:34

Today we covered how Google posted that top ads and bottom ads can have ads from the same advertiser and it is not double serving. Google Ads now has 90 characters per each description line for PMax campaigns. Google AI Overviews hurt click through rates, more data shows. Google local packs now can show “get there” sections for time to get there. 0:00 - Introduction 0:34 - Google Ads cool with top and bottom ads from same advertiser 3:26 - Google Ads PMax campaigns gain 90 character descriptions 4:53 - Google AI Overviews hurt click through rates 7:42 - Google local packs show “Get there” section 9:20 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 4/21: Search Ad revenue $100+ Billion, Google monopoly ruling and event carousels drop 8:54

2 giorni fa8:54

8:54

Today we covered the IAB and PwC report showing how big search ad revenue is and how much it has grown. Google was ruled a monopoly again last week. Google dropped its events carousel for desktop, it might be a bug. 0:00 - Introduction 0:34 - Search ad revenue numbers 2:55 - Google ruled a monopoly again 5:45 - Google drops event carousel on desktop 7:45 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews 10:59

5 giorni fa10:59

10:59

Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect their ccTLDs to their .com, but nothing is changing with how the search results work, do not change your intentional SEO strategy because of this. Google said again that structured data does not make your site rank better. Google Ads announced its ad safety report, where it suspended 200% more advertiser accounts year-over-year. Google Ads released API version 19.1. Google posted a new ad strength guide and best practices. Google Ads is rolling out age exclusions for PMax campaigns. Google Merchant Center now offers a popular products report. Google is testing a new “new” label. Google AI Overviews can link to themselves over and over again. Google AI Overviews can also show duplicate links to the same site. Google is testing ask a follow up search box. Google Discover’s new full-width design is cropping publisher images. The Financial Times interviewed Google’s Elizabeth Reid. Google was sued for over $6 billion in the UK over alleged search dominance. That was the search news this week at the Search Engine Roundtable . SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource. 0:00 - Introduction 0:43 - Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices 2:05 - Google Search Ranking Volatility Heating Up April 16th 3:04 - Google Search ccTLDs Are Going Away 3:35 - Google: Nothing Has Changed With International SEO with ccTLD Change 4:30 - Google Again Says Structured Data Does Not Make Your Site Rank Better 4:59 - Google Ads Suspended 200% More Advertisers (39.2M) & Removed 5.5 Billion Ads 6:22 - Google Ads API Version 19.1 Now Available 6:40 - New Google Ad Strength Guide Best Practices 6:57 - Google Ads PMax Age Exclusions Rolling Out 7:22 - New Google Merchant Center Popular Products Report 7:36 - Google Testing New Label In Search Results Snippets 8:10 - Google AI Overviews Linking Over & Over Again To Itself 8:38 - Google AI Overviews With Duplicative Links 9:04 - Google Ask A Follow-Up Search Box 9:30 - Google Discover Cropping Publisher Images In New Full Width Redesign 10:01 - Financial Times Interviews Head Of Google Search, Elizabeth Reid 10:26 - Google Sued For £5 Billion In UK Class Action Lawsuit Over Search Dominance 10:45 - Conclusion…

Search Engine Roundtable Podcast

1
It’s New 4/17: Google On International SEO, Shop Card Videos, Google Ads API & TikTok Ads Exclusions 10:19

6 giorni fa10:19

10:19

Today we covered how Google had to reiterate that international SEO is now changing with Google’s ccTLD update. Google is testing videos in the shopping/e-commerce cards. Google AI Mode may bring a quick search URL. Google Ads API version 19.1 is out. TikTok Ads now has exclusion lists. 0:00 - Introduction 1:24 - International SEO did not change with Google’s ccTLD change 3:29 - Google testing videos in shopping cards 4:22 - Google AI Mode query URL 7:10 - Google Ads API version 19.1 is out 7:29 - TikTok Ads rolled out exclusion lists 8:44 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 4/16: Google Search volatility, ad safety report, ccTLDs gone and 🔵 more 10:17

7 giorni fa10:17

10:17

Today we covered how the new Google Search ranking volatility. Google will redirect its ccTLDs to its .com in the coming months. Google released its yearly ad safety report. Google AI Overviews can get duplicative. Google is testing a new label and new blue dot. 0:00 - Introduction 0:43 - Google Ads Safety report 4:36 - Google Search ranking volatility 5:22 - Google ccTLDs are going away 6:25 - Google AI Overviews can get duplicative 8:40 - Google is testing a new label and blue dot 0:00 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 4/15: Google AI Overviews linking to self, structured data SEO, PMax campaigns and bills 12:14

8 giorni fa12:14

12:14

Today we covered how Google AI Overviews link to itself and sometimes those go in a loop. Google says structured data does not help with ranking. Google updated its structured data carousel availability. Google Ads PMax campaigns has new lifecycle goals and image controls. Google’s anti-privacy bill push sparked outrange amongst advertisers. 0:00 - Introduction 0:36 - Google AI Overviews officially links to itself 3:58 - Google AI Overviews looping 5:47 - Google on structured data and ranking 7:38 - Google structured data carousel availability 8:56 - Google Ads PMax campaign lifecycle goals and image controls 9:55 - Google anti-privacy bill advertiser outrage 12:07 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
Google Ranking Movement, Discover On Desktop, Linking To Self, Google Ads, Maps Bing & Apple News 11:24

12 giorni fa11:24

11:24

This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten days. Google refreshes its Merchant opportunities report in Search Console. Google Search is showing more AI Overviews. Google AI Mode now supports images and tests anchor text and URL-based links. Google made it official, AI Overviews can link to its own search results. Google Things to Know and People Also Ask are linking back to its own search results. Bing is also linking back to its own search results in its answers. Copilot Search in Bing is finally officially live. Google is testing “relevant topics” in search. Google Maps shared how Gemini is helping fight spam but does it mess up. Google Business Profiles performance messaging clicks report seems new. Google will remove reviews and ratings from school listings. Google now lets merchants manage their Brand Profiles. Google updated some of its Merchant Center product specifications. Google Ads clarified a number of its suspension policies. Google Ads PMax campaigns has new lifecycle goals and image controls. Google Ads will improve its customer support experiences. Google Search has video ads. Google Ads has this overlay hover product format. Google AdSense new rewarded ads beta. Apple Intelligence raters guidelines were leaked. That was the search news this week at the Search Engine Roundtable . Sponsored by Similarweb , Similarweb created an SEO benchmark report, analyzing organic traffic of 10,000 websites in 10 industries to help brands understand what 'good' looks like in their industry. The key metrics include (1) monthly visits (2) Website engagement metrics and (3) SERP metrics including AI Overview presence, zero-click searches, and organic difficulty. Also, well known SEOs such as Aleyda Solís, Barry Adams, Sophie Brannon and Fabrizio Ballarinis contributed to the report. I linked to the report in the description below at bit.ly/4h4v4ZP . 0:00 - Introduction 1:30 - Google Search Ranking Volatility Kicks In April 9th & 10th 1:58 - Google Discover Coming To Desktop After Years Of Testing 2:47 - Google Search Analytics API Hourly Data For Past 10 Days 3:20 - Google Refreshes Its Merchant Opportunities Report 3:38 - Google Search With More AI Overviews 3:57 - Google AI Mode Gains Search With Image Multimodal Capabilities With Lens 4:16 - Google AI Mode Tests Anchor Text & URL Base Links 4:42 - Official: Google AI Overviews Link To More Search Results 5:15 - Google Things To Know Also Linking Back To More Search Results 5:42 - Bing Answer Snippets Also Linking To More Search Results 5:56 - Copilot Search in Bing Now Officially Live 6:23 - Google Search Relevant Topics 6:33 - Google Maps Blocked 240 Million Fake Reviews, 70 Million Edits, 12 Million Fake Listings In 2024 7:12 - Google Business Profiles Performance Messaging Clicks Report 7:26 - Google To Drop Reviews On School Business Profiles 8:00 - Google Letting Merchants Manage Brand Profiles 8:22 - Google Updates Some Merchant Center Product Specs 8:37 - Google Ads Adds Clarifications To Its Suspension Policies 9:00 - Google Ads PMax Campaigns New Lifecycle Goals & Image Controls 9:28 - Google Ads: Ongoing Efforts To Improve Support Experiences 9:52 - Google Search Video Ads 10:09 - Google Ads More Button Overlays More Products In Hover 10:20 - Google AdSense New Rewarded Ads Beta 10:36 - Apple Intelligence Raters Guidelines Leaked 11:10 - Conclusion…

Search Engine Roundtable Podcast

1
It’s New 4/10: Google Ads PMAX goals, Brand profile management, AI mode links, ranking volatility & hourly API data 9:23

13 giorni fa9:23

9:23

Today we covered how Google Ads has new goals and image controls for PMax campaigns. Google Brand profile management is coming. Google AI Mode is testing new links. Google Search ranking volatility heats up. Google Search Analytics API finally gets hourly data. 0:00 - Introduction 1:19 - Google Ads PMax goals and image controls 2:54 - Google Brand profile management 5:18 - Google AI Mode link tests 6:50 - Google Search ranking volatility 7:21 - Google Search Analytics hourly API data 8:08 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 4/9: Google Discover on Desktop, Google Ad Support, Demand Gen metrics & Google Business Profile metrics 11:00

14 giorni fa11:00

11:00

Today we covered how Google confirmed it will be bringing Google Discover to its desktop home page. Google Ads Demand Gen Platform comparable metric is available for conversion activity. Google Ads is working on improving its support. Google Merchant Center updated some of its product specifications. Google Business Profiles has a new messaging clicks report and some wonky driving direction API data. 0:00 - Introduction 1:00 - Google Discover on desktop 3:07 - Google Demand Gen Platform Comparable metric 5:25 - Google Ads support to improve 7:38 - Google Merchant Center product spec updates 8:30 - Google Business Profiles messaging clicks report 9:40 - Google Business Profiles weird API data 10:32 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 4/8: Google AI Mode, map spam, linking to self, merchant report, AIO grows & TikTok ad spend 10:05

15 giorni fa10:05

10:05

Today we covered Google AI Mode gaining image uploads and multimodal capabilities. Google Maps blocked tons of spam, but was it too much. Google’s things to know and people also ask linking back to itself. Google Search Console updates the merchant opportunities report. Google AI Overviews growth across all tracking tools. Advertisers are pulling back from TikTok. 0:00 - Introduction 1:36 - Google AI Mode images 2:14 - Google Maps spam report 3:47 - Google things to know and PAA linking to itself 4:51 - Google Merchant opportunities report 5:15 - Google AI Overviews continues to grow 7:41 - Advertisers pull back from TikTok 9:00 - More Semrush data on ChatGPT 9:49 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
t’s New 4/7: Apple Intelligence raters leak, Google Video ads, relevant topics and TikTok extension 11:56

16 giorni fa11:56

11:56

Today we covered the Apple Intelligence quality raters guidelines document leak. Google is now also able to use your content in your emails for Google Search. We also spoke about Google testing relevant topics in the search results. Google is testing video ad formats in Google Search. Google Ads demand gen seen more. TikTok sale was extended yet again. 0:00 - Introduction 1:00 - Apple Intelligence raters leak 2:30 - Google using your email content 4:48 - Google testing relevant topics in search 6:55 - Google Search video ad format 8:15 - Google Ads Demand Gen screenshots 9:52 - TikTok sale deadline extended again 10:33 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving 9:46

19 giorni fa9:46

9:46

This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results, like crazy. Google can now also use your email content, not just website content, for its search results. Google News should be fully transitioned to the automatically generated publication pages. Microsoft’s Bing Copilot Search seems to be fully live. Google will officially allow for double-serving ads. Google Local Service Ads went down on Wednesday for most of the day. Google local questions and answers feature seemed to mostly disappear. Google AI summaries are showing up on some local knowledge panels. Google AI Overviews test showing “check important info” as a disclaimer. Microsoft Advertising pushed out a number of ad updates. Google agreed to settle for $100 million over an old ads geo-targeting class action lawsuit. That was the search news this week at the Search Engine Roundtable . Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com . Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out. 0:00 - Introduction 0:50 - Google April Post Core Update Ranking Volatility Heats Up 1:30 - Google March 2025 Core Update Impact Multiple Poll Results 2:05 - Google: We Don't Have A Brand-Ranking System But... 3:00 - Google Ranking Reddit AI Translated Pages Too Well 3:55 - Google To Subscribe To Your Emails To Find Marketing Content For Your Listings 4:56 - Google News Fully Transitioned To Automatically Generated Publication Pages 5:14 - Microsoft Bing Copilot Search Now Live 5:42 - Google To Allow Double Serving Ads In Different Ad Locations On Same Page 6:25 - Google Ads Tests Show More Overlay To Load More Ads 6:45 - Google Local Service Ads Advertisers Console Down All Day 7:14 - Google Responds To Comprehensive PMax Report 7:41 - Google Local Questions & Answers Feature Gone? 8:11 - Google AI Summaries Now In Local Knowledge Panels 8:35 - Google AI Overviews Tests Check Important Info Disclaimer 9:11 - Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, PMax & More 9:26 - Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target 9:37 - Conclusion…

Search Engine Roundtable Podcast

1
It’s New 4/3: Google ranking volatility, show more ads, AI local summaries, and TikTok bids 7:42

20 giorni fa7:42

7:42

Today we covered the post Google core update volatility we are seeing. Google wants to show you more ads in search. Google is showing AI summaries in the local panel. Everyone is bidding on TikTok. 0:00 - Introduction 0:28 - Google ranking volatility post core update 1:58 - Google wants to show you more ads 3:19 - Google local panels with AI summaries 4:50 - Everyone is bidding on TikTok 7:00 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 4/2: Google Brand rankings, local Q&A missing, Bing Copilot Search, Roblox ads and more 8:09

21 giorni fa8:09

8:09

Today we covered what Google said most recently about brands and its search ranking system. Google’s local Q&A feature is dropping off many businesses. Microsoft Bing Copilot Search seems to be rolling out more. Microsoft Advertising has a slew of update announcements. Google is powering ads in Roblox. 0:00 - Introduction 0:43 - Google on brands as a ranking system 3:07 - Google Local Q&A feature disappearing? 4:00 - Bing rolling out Copilot Search? 4:43 - Microsoft Advertising announces a number of new features 6:38 - Google powers video ads in Roblox 7:55 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 4/1: Reddit AI-translated content soaring in Google & more news 10:28

22 giorni fa10:28

10:28

Today we covered how Reddit’s AI-translated content is surging in Google Search. Google is testing a disclaimer in its AI Overviews. Bing Copilot Answers can show image and video buttons. Bing is testing shadows for its snippets. And Reddit Ads rolls out new small business tools. 0:00 - Introduction 1:16 - Reddit AI-translated content surging in Google 2:55 - Google AI Overviews tests disclaimers 5:46 - Bing Copilot Answers with links to video and images 6:51 - Bing testing shadows and new designs 9:00 - Reddit Ads rolls out new small business tools 9:26 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 3/31: Google Ads allows double serving, AI, GBP and more 9:47

23 giorni fa9:47

9:47

Today we covered a Google Ads policy change over the weekend around double serving. Google will pay $100 million for an old ad lawsuit settlement. We posted some Google core update polls. Google Business Profiles has bugs with reviews, edits and more. Google AI Overviews itinerary, Google Lens tours, Google Maps screenshots and more. 0:00 - Introduction 0:44 - Google Ads to allow double serving 2:35 - Google to pay $100 million in ad lawsuit settlement 4:07 - Google core update polls 5:18 - Google Business Profile Bugs with reviews and edits 6:07 - Google AI Overview itinerary, Google Lens Tours and more Maps changes 9:40 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More 9:26

26 giorni fa9:26

9:26

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google AI Mode has expanded to more users, it was a buggy expansion. Google AI Overviews now work in several EU countries. Google is promoting AI Mode with banner ads in its search results. Google shut down AI (SGE) while browsing. Google Business Profiles is still super delayed, a Google rep confirmed but later this week, it seems Google made some progress. Google launched AI Overviews for itineraries, Google Lens tour features, Maps with screenshots and hotel price tracking. Google Merchant Center click reporting to match Google Ads in April. Google Merchant Center lost conversion data in February. Google Ads search terms report now shows PMax terms. Google Local Service Ads tests removing the Google Screened green checkmark. Google Ads different auction locations may impact CTR and impression rates. Google said removing EU publishers did not impact its search ad revenue. Bing Ads can now show in featured snippets, they call it “you might also like.” That was the search news this week at the Search Engine Roundtable . SPONSOR: This week's video recap is sponsored by Duda , the Professional Website Builder You Can Call Your Own. 0:00 - Introduction 0:50 - Google March 2025 Core Update Finished Rolling Out 1:23 - Google March 2025 Core Update Volatility Heats Up At Tail End Of Update 1:51 - Google Search: No Specific Date For Independent Sites Surface Better 3:01 - Google Goes After Spam Practices vs Spam Content - Doc Change 3:52 - Google AI Mode Access Roll Out Bug? Now Fixed. 4:28 - Google Expands AI Overviews To More EU Regions 4:41 - Google AI (SGE) While Browsing No Longer 5:01 - Google Promoting AI Mode With Banner Ad In Search Results 5:19 - Google Business Profiles Appeals Still Delayed 5:40 - Google Working Through Google Business Profiles Support Requests 5:58 - Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices 6:23 - Google Merchant Center Click Reporting To Change Next Month 6:47 - Google Merchant Center Conversion Data Lost & Unrecoverable In February 7:12 - Google Ads Search Terms Report Gets PMax Terms 7:38 - Google Local Service Ads Tests Removing Green Screened Checkmark 7:59 - Google Ads Different Auctions Locations May Impact CTR & Impression Rates 8:28 - Google: Removing EU News Publishers Had No Impact On Search Ad Revenue 8:53 - Bing Puts Ads Within Features Snippets Named You Might Also Like 9:13 - Conclusion…

Search Engine Roundtable Podcast

1
It’s New 3/27: Google traffic to publishers necessary evil, spam doc tweaks, Google Ads and more 7:37

27 giorni fa7:37

7:37

Today we had breaking news with the March core update finishing, then we discussed how a former Google said traffic to publishers is a necessary evil. Google made a minor tweak to its spam docs, but what does it mean. Google has new event search interfaces and blue website buttons. 0:00 - Introduction 0:26 - Google March core update just finished 0:56 - Google tweaks spam doc, what does it mean 2:20 - Google: Traffic to publishers a necessary evil 5:25 - Google event search updates 6:03 - Google knowledge panels with blue website buttons 6:59 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 3/26: AI Overviews in EU, Google Ads double serving impact & core movement 5:32

28 giorni fa5:32

5:32

Today we discussed how the Google March 2025 core updates tail end is heating up. Google expanded AI Overviews in more EU regions. Google Ads new double serving test does impact CTR and impression reporting. Google Ads is testing new call and support options. 0:00 - Introduction 1:06 - Google March core update tail end volatility 1:54 - Google AI Overviews now in EU regions 2:28 - Google Ads double serving CTR and impression impact 3:54 - Google Ads new support options 5:20 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 3/25: Bing stuff ads, LSAs without ✅, Google bugs, AI mode expands and more 13:02

29 giorni fa13:02

13:02

Today we discussed how Bing is stuffing ads into their featured snippets/answers. Google also tests dropping green checkmarks from LSAs. Google Merchant Center updated its click reporting to match Google Ads. Google is placing banner ads for AI Mode in Search. Google AI Mode had a buggy expansion last night. Google Business Profiles has a creation bug. Google Search has a bug with pagination or maybe it is a test. 0:00 - Introduction 1:22 - Google AI Mode promotions 3:07 - Bing stuff ads in featured snippets 4:57 - Google LSAs tests dropping green checkmark 7:20 - Google Merchant Center click reporting update 8:30 - Google AI Mode expansion and bug 11:29 - Google Business Profile creation bug 12:11 - Google Search pagination bug or test 12:52 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

1
It’s New 3/24: Google core recovery news, Google Ads PMax terms, Merchant Center data lost, GBP delays and more 11:38

4 weeks fa11:38

11:38

Today we discussed how Google spoke about who may recover and when from previous core updates, but can you believe it. On Friday I reported on some core update volatility but said it might be confusion. Google Business Profiles appeal requests are delayed with no end in sight. Google Ads search term report gains PMax terms. Google Merchant Center lost conversion data in February. Google said it doesn’t make money on its EU news providers. 0:00 - Introduction 1:44 - Google spoke about sites recovering from previous core updates 5:50 - Google March 2025 core update volatility or confusion 6:28 - Google Business Profiles appeal delays 7:34 - Google Ads search terms report adds PMax terms 9:11 - Google said it doesn’t make revenue on EU news providers 10:38 - Google Merchant Center lost conversion data 11:30 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.…

Search Engine Roundtable Podcast

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Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More 14:48

5 weeks fa14:48

14:48

Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new AI Mode. Google is also testing linking its AI Overviews to its own search results. Google improves health AI Overviews, expands health knowledge panels and launches a new What People Suggest for health topics. Google is testing AI Overviews in the middle of the page. Google Assistant will be replaced by Gemini. Google dropped review counts on review starts for non-shopping search results. Google Search Console API now supports the 24-hour view. Google now updates its Googlebot JSON file daily. Google Business Profiles seems to be hijacking its restaurant booking system with Google Assistant. Martin Splitt from Google admitted if searchers don’t use your pages in the search results, when they rank, then Google may remove them. Google’s John Mueller said SEOs should stop over-focusing on tiny SEO metrics. I posted my takeaways form the Google Search Central NYC event. Microsoft’s Fabrice Canel said SEOS should focus on conversions and click values. He also confirmed schema is used in Microsoft Copilot LLMs. Bing Webmaster Tools rolled out the Copilot feature to all and also added a compare feature in the search performance reports. Bing search has buy now buttons for shopping results, and those immediately add the item to the retailer's cart and take you to the checkout page. Google Shopping Ads has a first-order discount label. Google is testing three rows of Shopping Ads. Google is testing a weird double-expand image in the ad carousels. Bing was caught serving 9 ads with only two organic results. That was the search news this week at the Search Engine Roundtable . SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource. 0:00 - Introduction 0:43 - Google Confirms Volatility Prior To March 2025 Core Update Was Not That Core Update 1:46 - Google March Core Update Volatility Status 3:03 - Google Tests AI Search Options Beyond AI Mode 4:00 - Google Tests Links In AI Overviews To More Search Results 4:50 - Google Expands Health Overviews & Adds What People Suggest In Search 5:54 - Google Tests AI Overviews In Middle Of Search Results Page 6:17 - Google Assistant To Be Replaced By Gemini 6:50 - Google Drops Review Counts For Non-Shopping Results 7:26 - Google Search Console API Now Supports 24-Hour Hourly View 8:15 - Google Updates Googlebot's IP Addresses In JSON File Daily 8:24 - Google Hijacks Restaurants Booking System Leading To No Available Reservations 9:30 - Google: If Users Don't Use Your Page Search They May Be Removed 10:28 - Google: Stop Over Focusing On Tiny SEO Metrics 10:40 - My Takeaways From Google Search Central Live NYC 2025 11:38 - Microsoft Bing: SEOs Should Focus on Conversions & Click Value 11:59 - Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content 12:44 - Bing Webmaster Tools Copilot Feature Opens Up To All 12:53 - Bing Webmaster Tools Search Performance Reports Get Compare Filter 13:07 - Bing Buy Now Button Goes Directly To Checkout 13:29 - First Order Discount Label On Google Shopping Ads 13:52 - Google Tests Three Rows Of Google Shopping Ads 14:05 - Google Ads Images Double Expand Swipe Carousel 14:17 - Microsoft Tests 9 Ads & Only One Free Search Results On Same Page 14:34 - Conclusion…

Search Engine Roundtable Podcast

6 weeks fa11:44