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Contenuto fornito da Search News You Can Use Podcast: SEO News and Marie Haynes. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Search News You Can Use Podcast: SEO News and Marie Haynes o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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What is E-A-T? Advanced discussion on E-A-T and answering subscriber questions
Manage episode 347426323 series 2285374
Contenuto fornito da Search News You Can Use Podcast: SEO News and Marie Haynes. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Search News You Can Use Podcast: SEO News and Marie Haynes o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-T? How do you measure E-A-T? Should you update old articles that were not written with E-A-T in mind? Common E-A-T mistakes and misconceptions Examples of sites doing well after improving E-A-T How do you do an E-A-T audit? Marie's QRG Book: https://mariehaynes.com/book Links SMX Next: https://marketinglandevents.com/smx/next/agenda/ About the QRG: https://services.google.com/fh/files/misc/hsw-sqrg.pdf The QRG: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf How search works: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ Efficient storage and query of schemaless data https://patents.justia.com/patent/20220358160 Google’s Guide to creating helpful content https://developers.google.com/search/docs/fundamentals/creating-helpful-content The video version of this podcast will be up on YT soon!
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188 episodi
Manage episode 347426323 series 2285374
Contenuto fornito da Search News You Can Use Podcast: SEO News and Marie Haynes. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Search News You Can Use Podcast: SEO News and Marie Haynes o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-T? How do you measure E-A-T? Should you update old articles that were not written with E-A-T in mind? Common E-A-T mistakes and misconceptions Examples of sites doing well after improving E-A-T How do you do an E-A-T audit? Marie's QRG Book: https://mariehaynes.com/book Links SMX Next: https://marketinglandevents.com/smx/next/agenda/ About the QRG: https://services.google.com/fh/files/misc/hsw-sqrg.pdf The QRG: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf How search works: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ Efficient storage and query of schemaless data https://patents.justia.com/patent/20220358160 Google’s Guide to creating helpful content https://developers.google.com/search/docs/fundamentals/creating-helpful-content The video version of this podcast will be up on YT soon!
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