Welcome to the Security Weekly Podcast Network, your all-in-one source for the latest in cybersecurity! This feed features a diverse lineup of shows, including Application Security Weekly, Business Security Weekly, Paul's Security Weekly, Enterprise Security Weekly, and Security Weekly News. Whether you're a cybersecurity professional, business leader, or tech enthusiast, we cover all angles of the cybersecurity landscape. Tune in for in-depth panel discussions, expert guest interviews, and ...
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10 Security Researcher Qualities Marketers Should Adopt - Dani Woolf - ESW #370
Manage episode 432159588 series 2794675
Contenuto fornito da Security Weekly Productions. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Security Weekly Productions o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
There's plenty of content out there detailing how vendors fall short:
- scummy, aggressive sales tactics
- overuse of jargon and buzzwords
- sneaky sales tactics
- dumping on competitors
- products that fall far short of claims
- ambulance chasing
So what should they doing? In this episode, we chat with Dani Wolff, about how marketers can adopt the skills and mindsets of security researchers to improve GTM strategies, without resorting to awful tactics. Drawing from extensive experience in qualitative interviews and collaborations with enterprise security executives and researchers, Dani will uncover how the innate curiosity and analytical prowess of researchers can dismantle unhealthy habits within vendor organizations.
We'll also discuss Dani's various projects, including the WTF Did I Just Read podcast, CyberNest, and CyberSynapse. Dani will explain how these are all designed to address the gap between vendors and buyers in the cybersecurity industry.
Show Notes: https://securityweekly.com/esw-370
4267 episodi
Condividi
Manage episode 432159588 series 2794675
Contenuto fornito da Security Weekly Productions. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Security Weekly Productions o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
There's plenty of content out there detailing how vendors fall short:
- scummy, aggressive sales tactics
- overuse of jargon and buzzwords
- sneaky sales tactics
- dumping on competitors
- products that fall far short of claims
- ambulance chasing
So what should they doing? In this episode, we chat with Dani Wolff, about how marketers can adopt the skills and mindsets of security researchers to improve GTM strategies, without resorting to awful tactics. Drawing from extensive experience in qualitative interviews and collaborations with enterprise security executives and researchers, Dani will uncover how the innate curiosity and analytical prowess of researchers can dismantle unhealthy habits within vendor organizations.
We'll also discuss Dani's various projects, including the WTF Did I Just Read podcast, CyberNest, and CyberSynapse. Dani will explain how these are all designed to address the gap between vendors and buyers in the cybersecurity industry.
Show Notes: https://securityweekly.com/esw-370
4267 episodi
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Simile a Security Weekly Podcast Network (Video)
Welcome to the Security Weekly Podcast Network, your all-in-one source for the latest in cybersecurity! This feed features a diverse lineup of shows, including Application Security Weekly, Business Security Weekly, Paul's Security Weekly, Enterprise Security Weekly, and Security Weekly News. Whether you're a cybersecurity professional, business leader, or tech enthusiast, we cover all angles of the cybersecurity landscape. Tune in for in-depth panel discussions, expert guest interviews, and ...
…
continue reading
Daily update on current cyber security threats
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
On The Bike Shed, hosts Joël Quenneville and Stephanie Minn discuss development experiences and challenges at thoughtbot with Ruby, Rails, JavaScript, and whatever else is drawing their attention, admiration, or ire this week.
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
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Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
