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Visual Search SEO Strategies for Digital Marketers to Attract More Customers with Google Lens
Manage episode 445604703 series 3579624
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Crystal Carter.
Crystal is the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years of experience working with SEO and Marketing clients around the world like Disney, McDonald's, Tomy, and more. As an SEO, she identifies and implements tactics that help businesses optimize digital activity, and drive sales, engagement, and growth online.
Expect to learn:
- How machine learning affects visual search and the importance of clear, identifiable images.
- The business benefits of visual search, including how optimizing images can help businesses stand out.
- The role of structured data (schema markup) in helping Google efficiently understand and display website content
You can find Crystal Carter LinkedIn here:
https://www.linkedin.com/in/crystalontheweb/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
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