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Episode 90: PAMA Pomegranate Liqueur

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Contenuto fornito da Matt Birchard. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Matt Birchard o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.

Enjoy this episode with some PAMA and Champagne.

PAMA's official website: https://www.pamaliqueur.com/

Brief Historical Timeline:

  • 2005 - PAMA is test marketed
  • 2006 - Nationwide US release
  • 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales
  • 2020 - Packaging is updated for the brand's 15th anniversary

Key Cocktails:

PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.

References:

Heaven Hill Brands Listing

Heaven Hill Brands Website Circa 2006 from the Wayback Machine

Launch Press Release

First Ad Campaign Press Release

Wikipedia Article on PAMA

The Spruce Eats Article on PAMA

Spirits Review of PAMA

Beverage Dynamics Growth Brands Circa 2008

Drink Spirits Review of PAMA

The Spirits Business on New Packaging

Alcademics Blog on the History of Grenadine in Cocktails

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

  continue reading

122 episodi

Artwork
iconCondividi
 
Manage episode 320113750 series 2826381
Contenuto fornito da Matt Birchard. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Matt Birchard o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.

Enjoy this episode with some PAMA and Champagne.

PAMA's official website: https://www.pamaliqueur.com/

Brief Historical Timeline:

  • 2005 - PAMA is test marketed
  • 2006 - Nationwide US release
  • 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales
  • 2020 - Packaging is updated for the brand's 15th anniversary

Key Cocktails:

PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.

References:

Heaven Hill Brands Listing

Heaven Hill Brands Website Circa 2006 from the Wayback Machine

Launch Press Release

First Ad Campaign Press Release

Wikipedia Article on PAMA

The Spruce Eats Article on PAMA

Spirits Review of PAMA

Beverage Dynamics Growth Brands Circa 2008

Drink Spirits Review of PAMA

The Spirits Business on New Packaging

Alcademics Blog on the History of Grenadine in Cocktails

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

  continue reading

122 episodi

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