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107 - How 'Better Nature Tempeh' conquered the major retailers

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Manage episode 378652234 series 2831692
Contenuto fornito da David Pannell. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da David Pannell o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

We interview Better Nature Tempeh CEO, Chris Kong, about how they broke into the major retailers. Better Nature Tempeh have established themselves as the leading tempeh brand in the UK, but it wasn't easy. First marketing themselves along the hundreds of other 'meat replacement' products, Better Nature struggled to get the attention of major retailers who were already oversaturated in this category.

Then they learned to embrace what they were and set about to establish a new product category all of their own. Now you can find Better Nature Tempeh across the country in Tesco Supermarket and other major retailers, as well as now just launched into Germany too.

Although Better Nature is a food company, Chris shares with us the mind-shift change that had to happen in the business to allow it to find growth, and his tips for other companies looking to scale up regardless of what sector they are in.

Chris is also one of our speakers and panellists at Vegan Business Tribe Live at the London Olympia on the 18th and 19th of November 2023. Get your tickets from: veganbusinesstribe.com/tribe-live-2023

Subscribe to our YouTube channel: for more: @veganbusinesstribe

---

🌱✊Is your vegan business your activism?

Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

🙏With thanks to our sponsors:

🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

  continue reading

135 episodi

Artwork
iconCondividi
 
Manage episode 378652234 series 2831692
Contenuto fornito da David Pannell. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da David Pannell o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

We interview Better Nature Tempeh CEO, Chris Kong, about how they broke into the major retailers. Better Nature Tempeh have established themselves as the leading tempeh brand in the UK, but it wasn't easy. First marketing themselves along the hundreds of other 'meat replacement' products, Better Nature struggled to get the attention of major retailers who were already oversaturated in this category.

Then they learned to embrace what they were and set about to establish a new product category all of their own. Now you can find Better Nature Tempeh across the country in Tesco Supermarket and other major retailers, as well as now just launched into Germany too.

Although Better Nature is a food company, Chris shares with us the mind-shift change that had to happen in the business to allow it to find growth, and his tips for other companies looking to scale up regardless of what sector they are in.

Chris is also one of our speakers and panellists at Vegan Business Tribe Live at the London Olympia on the 18th and 19th of November 2023. Get your tickets from: veganbusinesstribe.com/tribe-live-2023

Subscribe to our YouTube channel: for more: @veganbusinesstribe

---

🌱✊Is your vegan business your activism?

Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com

🙏With thanks to our sponsors:

🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk

📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com

📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com

🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk

  continue reading

135 episodi

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