AHDB Talking Leaders Series: Awal Fuseini - Tapping into the Halal Market

Beanstalk Global

We know how important it is to be inspired by both big businesses and individuals, which is why we are excited to present Talking Leaders, a monthly initiative from the AHDB which will see a series of inspirational speakers share their life experiences and deliver impactful stories to the AgriLeader community.

In our March broadcast we are delighted to be joined by Dr Awal Fuseini, Halal Sector Senior Manager for the AHDB.

Awal works closely with levy payers and key stakeholders in the Halal sector to create a better understanding of the requirements of Halal meat production. His role involves introducing various initiatives aimed at promoting English beef and lamb as versatile and convenient products to Halal consumers. Awal also collaborates with Halal certification bodies to understand the requirements of the major export markets with a view to facilitating the export of English beef and lamb to the global Halal market, with particular focus on the Middle Eastern and Sub-Saharan African markets.

Awal previously worked as an auditor and certification manager for one of the largest Halal certifiers in the UK, he is a trained British Retail Consortium (BRC) and ISO 9001 third party auditor. He has also made a significant contribution to academic literature through the publication of a book on Halal meat production, and numerous peer-reviewed papers in reputable scientific journals such as Meat Science, Veterinary Record, Animal Welfare, CAB Reviews, Food Ethics and others. Awal holds a PhD in animal welfare and meat science from Bristol University, his research interests centre around improving animal welfare at slaughter and evaluating consumer behaviour.