Ep 35 - 3 Ways to Monetise your Email List

Inspiring Women in Business

You’ve set up your email marketing tech and started emailing your list… now what?

List building and email marketing end up way down on business owners' list of priorities.

I was thinking about how I’m often trying to persuade people that prioritising list building is a good idea, but instead, why don't I show you how you can make money from it? Then that’s much more of an incentive to get going right or finally take it seriously.

In this episode, I talk about The 3 Ways You Can start monetising your list today without a big fancy funnel and loads of tech.

This episode was inspired by a conversation and some longer training inside my ongoing coaching programme, The Online Business Collective.

Key takeaways from this episode:

Fads will come and go but e-mail marketing is always there.

Whenever you're doing something in your business, you need a goal. You need to know why you're doing it.

There isn't just one way of running your business. There are multiple ways.

Having an e-mail list is a tried and tested thing that has been working for many years.

It's important to upgrade your marketing mindset. Start selling in every e-mail.

If you start right from the beginning of talking about your offers in your e-mails, people won't be surprised or offended.

It's possible to add value and be helpful whilst having a very transparent and authentic call to action to sell in your e-mail.

Share your tips and stories and then relate them to something that you sell.

Add a super signature to the bottom of your e-mails.

Episode Timeline:

00:04 Podcast Intro

01:10 Episode Intro

02:18 The question from Ruth’s coaching program that inspired the episode

07:24 Upgrading your marketing mindset and selling in every e-mail

10:58 Sharing tips and stories relevant to your offer

13:51 Adding a super signature to the bottom of your e-mail

15:00 Different ways of writing your super signature

16:09 Recap

17:27 Outro

Download here:

8 Ways to Nail the Sale: https://www.ruthgilbey.com/8-steps-to-nail-the-sale

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/