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Garth Jordan - Business Models & Revenue for Associations | Ep #36
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Garth Jordan is the CEO of the American Animal Hospital Association and in this episode we're talking about business models and revenue for associations, something that is certainly top of mind for today's association professionals.
-- What should we be thinking about when it comes to replacing lost revenue right now?
-- Why do associations need to start thinking and acting more holistically about their business model?
-- As associations pivot and change their focus, what challenges or obstacles often come up?
-- How can we take what we've learned over the last 4 months, take the best of that, and make it part of our culture?
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