Creating A Video Content Strategy Featuring Tom Langan Brand Story podcast

Creating a Video Content Strategy featuring Tom Langan

3M ago 49:08

Contenuto fornito da Steve Gilman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Steve Gilman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/creating-a-video-content-strategy/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) - Tom Langan Introduction

(01:16) - Tom's Journey into Production

(04:14) - Tom's Early Career and Transition into Storytelling

(11:53) - Tom's Approach to Finding and Telling Stories

(15:15) - Core Principle: Lead with Value

(17:25) - Why Write a Book Instead of Making a Video

(20:28) - The Power of Video in Business

(23:15) - The Importance of Audience-Centric Storytelling

(26:04) - The Role of Emotion and Context in Storytelling

(30:12) - The Importance of Video Content

(34:15) - The Power of Episodic Content

(41:04) - The Importance of Humanizing Business

(45:11) - The Current Chapter of Tom's Life

(46:46) - Advice to Younger Self

76 episodi