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114 - The Top-Down Focus
Manage episode 378947639 series 2931779
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In episode 114 of the SEOLeverage Podcast, Gert Mellak discusses the "top-down focus" approach to SEO, emphasizing the importance of placing key information at the top of web pages to align with user and search engine expectations. He uses the analogy of supermarkets placing products at eye level to explain content optimization strategies.
In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach.
Users usually look at the top to find the answer to their queries and questions and if they don't find it there, they would most likely swipe back, and find the answers from others. For more information on the Top-Down approach, listen to the very end of episode 114.
Podcast Highlights:
00:00 Prologue
00:44 Podcast INTRO
00:53 Introduction of the episode topic
01:58 The two parties that are present in every Search Query
02:42 The analogy of supermarkets' eye-level strategy to sell their products which is similar to how users and search engines function with queries or questions.
04:20 Optimizing for SEO and User Experience
05:49 The top-down approach
06:51 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
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