Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Contenuto fornito da Michelle Wintersteen. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Michelle Wintersteen o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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163. Bumble's Rebranding Fail and Other Marketing Flubs
Manage episode 419427536 series 2932651
Contenuto fornito da Michelle Wintersteen. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Michelle Wintersteen o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss! ------------------------- In today's episode, we cover the following:
…
continue reading
- Bumble's history
- Bumble's relaunch and failed billboard campaign
- Bumble's apology
- Why was Bumble's campaign a miss from a marketing standpoint?
- Instagram's terrible stickers UI/UX
- JoJo Siwa's personal rebrand
- Things to be learned with branding
166 episodi
Manage episode 419427536 series 2932651
Contenuto fornito da Michelle Wintersteen. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Michelle Wintersteen o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss! ------------------------- In today's episode, we cover the following:
…
continue reading
- Bumble's history
- Bumble's relaunch and failed billboard campaign
- Bumble's apology
- Why was Bumble's campaign a miss from a marketing standpoint?
- Instagram's terrible stickers UI/UX
- JoJo Siwa's personal rebrand
- Things to be learned with branding
166 episodi
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