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Solving for Marketing Incrementality with Data
Manage episode 344384233 series 2976976
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Marketing incrementality is not marketing attribution. Marketing incrementality is measuring beyond attribution using experimentation. The conversion or lift that would NOT have occurred without marketing's influence is marketing incrementality. Businesses of all sizes can measure marketing attribution and incrementality using the data they have. The better a business is at understanding and taking action on marketing incrementality the better off they are at growing revenue.
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