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S2 Ep13: How Swaypay is Bypassing The Cold Start Problem on TikTok
Manage episode 332709288 series 3291120
Contenuto fornito da Joe Sweeny, a Workweek friend, Joe Sweeny, and A Workweek friend. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Joe Sweeny, a Workweek friend, Joe Sweeny, and A Workweek friend o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
When you can tell Andrew Chen from A16z how to solve the cold start problem, you know you’re on to a good thing. Meet Swaypay, the company with all the answers.
And those answers come from Kaeya Majmundar, Founder and CEO, with a $4.2 million Series A to her name.
Joe and Kaeya, discuss how Swaypay is riding on TikTok’s coattails, how to capture the longtail of social media through everyday users, and why Swaypay customers pay based on the virality of the post.
You’ll hear all about the rise of social fintech, effective online marketing, and how word of mouth marketing really works.
And if you love listening to Just Raised, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/justraised
Thank you so much!
Follow Kaeya:
LinkedIn: linkedin.com/in/kaeya
Check out the Just Raised newsletter: https://bit.ly/3Ghj2tY
Stay up-to-date on all things Just Raised: https://workweek.com/brand/just-raised/ or follow Joe Sweeny on Twitter: twitter.com/JoeySweeny
And if you’re a fan of Acquired, Invest Like The Best, Business Breakdowns or 20VC, you’ll love Just Raised
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