Greg DeKalb and Chris Lautenslager Explore Maximizing Possibilities in Small Business

The Science of Business Development

Chris Lautenslager's story is one of transformation, resilience, and purpose. From growing up in a small business household to navigating the high-stakes world of Wall Street, Chris has worn many hats. But his real calling emerged not from corporate success, but from a passion to uplift small business owners—the unsung heroes of our communities.

Chris credits much of his understanding of small business life to his father, who ran a business that demanded all hands on deck. "In small business households, you're all in," Chris recalls. "I saw how much of our lives revolved around the business, sometimes even more than family." This early exposure to the sacrifices and rewards of entrepreneurship shaped his perspective on the challenges small business owners face daily.

After a thriving career on Wall Street, Chris made a pivotal choice. He left behind the transactional nature of big finance to focus on advocating for small businesses. "Wall Street was about the next deal, the next number, but I realized it wasn’t feeding my soul," he explains. His decision to step away wasn’t just about dissatisfaction; it was about finding a purpose that aligned with his values.

That purpose came into sharp focus during the pandemic, when lockdowns forced countless small businesses to close their doors. Living his "retirement dream" in Colorado at the time, Chris couldn’t sit idly by. "I came out of retirement because I knew these families needed a voice. Small businesses are the fabric of our society—they connect us and enhance our lives in ways big companies never can."

Chris’s advocacy isn’t just talk; it’s deeply rooted in actionable principles. He believes in maximizing possibilities, a philosophy he emphasizes in his book, The Prosperity Loop. "Private business owners have an incredible freedom," he notes. "They don’t have to answer to shareholders demanding cost-cutting at all costs. They can choose to invest in their employees, their communities, and themselves in ways that create value beyond profits."

Central to Chris’s approach is the idea of cooperation over competition. He encourages businesses to break down silos and foster a culture where teams collaborate for shared success. "The most important decision you’ll ever make as a small business owner is who you hire," Chris insists. "Skills can be taught, but core values like trust, integrity, and going above and beyond can’t be faked."

Chris also stresses the importance of sharing success with your team. "There’s no such thing as a self-made millionaire," he says. "If you’re successful, it’s because of the people who supported you. Recognize their contributions, and don’t just ask for maximum effort while offering minimum pay. That’s not how you build loyalty or pride in your organization."

For those starting their entrepreneurial journey, Chris’s advice is simple yet profound: ask for help. "Why go it alone?" he asks. "There’s so much joy in learning from others and so much growth that comes from mentorship. Podcasts, books, and experienced peers are invaluable resources. Use them."

Ultimately, Chris’s message is one of hope and empowerment. Whether it’s finding joy in your work, building meaningful relationships, or pursuing a purpose that aligns with your values, his insights resonate far beyond the business world. As Chris says, "Time moves fast. Prioritize what truly matters and have fun along the way."