Is it time for a wedding business rebrand? With Katie Lake

Wedding Pros who are ready to grow - with Becca Pountney

In today's episode I am chatting with branding and web designer Katie Lake of Studio Lago design.

We talk about how to know when your wedding business needs a rebrand and the importance of having a website that reflects your work and speaks directly to your ideal customer.

Ask yourself during this episode - is it time for a wedding business rebrand?

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The importance of reassessing your business (00:00:00) Katie discusses the need to reassess your business and realign your values and brand if necessary.

Introduction to Katie Lake and her business transition (00:01:03) Becca introduces Katie Lake, owner of Studio Largo Design, and discusses her transition from the wedding industry to offering branding and web design services.

Common mistakes in wedding business websites (00:06:26) Katie discusses common mistakes in wedding business websites, including lack of customization for ideal clients and lack of strategic planning for customer journeys.

Updating Your Website Strategy (00:09:47) Importance of having a website as the center of your business and strategies for updating it frequently.

Gaining an Outside Perspective (00:12:39) The importance of stepping out of your own perspective and seeking feedback from ideal clients and market research calls.

Knowing When to Rebrand (00:16:37) Considering the alignment of business goals, values, and vision before deciding if a rebrand is necessary, and focusing on the ideal client's perspective.

The visual rebrand process (00:19:30) Tips on aligning visual branding with ideal clients and creating mood boards.

Improving your website (00:21:14) Suggestions for updating and enhancing a website, including reflecting the brand visually and optimizing the home page.

Finding the right website designer (00:26:39) Considerations for selecting a website designer, including personal connection, experience, strategy, and budget.

The importance of running your business as a business (00:29:50) Katie emphasizes the need to see your business from an outsider perspective and run it with a clear business strategy.

Transitioning from winging it to running a proper business (00:31:12) Katie discusses the process of reframing everything and gaining clarity in order to run a business with confidence, rather than waiting for business to come.

Taking action to improve your website and brand (00:32:32) Becca encourages listeners to set goals, revisit their values, and evaluate if their website and brand are still aligned, and take action if necessary.