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Digital marketing differs from social media marketing in what ways?
Manage episode 346485330 series 3338389
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The purpose of Digital marketing is to implement a variety of digital channels available to create awareness, grow sales and increase revenue, create value for the organization, and instill trust in the customers. The digital marketing agency in charge of the marketing strategy for any organization is responsible for testing various strategies that would work for the organization, measuring and optimizing the various campaigns being run on the various platforms to determine the perfect marketing mix that would work best for the brand.
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