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How Logan Altman Uses Purpose-Driven Branding to Create Change
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Logan Altman, the Chief Impact Officer at Doing Good Works, comes on to share how Doing Good Works is using the power of for-profit business to create life-changing outcomes for young adults who have aged out of the foster care system. He dives into the challenges of scaling a mission-driven company, the impact of brand marketing in fostering social change, and how businesses can turn their existing budgets into tools for transformation.
Chapters:
- 00:00 Meet Logan Altman: A Leader on a Mission
- 00:43 The Journey Behind Logan Altman’s Purpose-Driven Work
- 03:48 Overcoming Challenges and Pivoting Strategies for Success
- 07:22 The Power of Authenticity in Building a Strong Culture
- 12:10 Leading Through Crisis: Lessons from the COVID-19 Pandemic
- 16:03 Creating a Game-Changing Resource Hub for Foster Care
- 19:30 Leadership Secrets: How to Inspire and Engage Your Team
- 23:54 Final Thoughts and How to Connect with Logan Altman
Links And Resources:
- Doing Good Works Website
- Logan Altman on Linkedin
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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