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Why Every HR Leader Needs to Tell Sticky Stories
Manage episode 432602702 series 3447881
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Your host, Josh Levine, talks with Author and Strategic Coach, Corey Rosen.
In this episode of Great Mondays Radio, Corey delves into how the stories we share about our companies significantly influence the perception of our values and beliefs. According to Corey, the secret to compelling storytelling is to focus on simplicity, universality, concreteness, and credibility. These "sticky stories" are easy to understand, relatable to a broad audience, tangible, and believable. While it's important to celebrate successes, the stories that often resonate the most are those of failure and the lessons learned from them. Embracing vulnerability and honesty in storytelling can lead to more meaningful engagement with stakeholders. Authentic stories, grounded in real experiences, can make a company's messaging more credible and impactful. Tune in to learn more about developing simple, universal, concrete, stories for your organization.
∙Click here to learn more about Corey's work. Find his book, Your Story, Well, Told on Book Passage or Loyalty Book Stores.
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