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Diary of a first-time CMO
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Manage series 3448715
Contenuto fornito da Cognism. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Cognism o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
…
continue reading
68 episodi
Segna tutti come (non) riprodotti ...
Manage series 3448715
Contenuto fornito da Cognism. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Cognism o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
…
continue reading
68 episodi
Tutti gli episodi
×Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.
Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.
Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.
Alice talks through the massive shifts in the last decade that have had the biggest impact on the role of B2B marketers.
Alice addresses the tricky issue of reporting on a demand gen strategy. Get a look at what metrics matter for this approach.
Alice provides a practical step-by-step guide to making the switch from lead gen to demand gen.
Alice discusses the critical skill of knowing when to pivot as a marketing leader. But also knowing when to adopt external advice, and when not to.
Alice reveals the best cold outbound she’s ever received, and what she thinks people need to do to get a CMOs attention.
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