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Ways of Brand building and marketing strategies starring Christian Henry
Manage episode 356147467 series 3450468
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Hello and welcome to another episode of Marketing Leadership for Investors in Business, this time with Christian Henry. Henry is an international speaker and passionate about building performing organizations. He is currently a part of two organizations.
Background
Christian Henry is originally from Madagascar with a German father. He spent 8 years in M&A consulting and M&A strategy. He has both marketing and brand organizations, the innovation organization and sustainability. He is an executive with experience as a private company director. He has long career in management consulting. He is involved in corporate and start-ups with over 10 years of P&L responsibility. He has proven multi-industry track record of delivering growth, change and inspiration.
Market development strategy
Henry says that people need to understand the fundamental principle of how a triangle works between brand building, marketing and sales. Patience is such a virtue in sales. You need to allow time to generate sales and leads. Otherwise, it will destroy brand and its value. You need to show off your expertise and engage with your own brand with content marketing. It leaves the positive connotation in people’s minds. You need to interact with your customers in their journeys. Deal with the customer complaints. Your degree of responsiveness is where you build company brand. Another key thing is to nurture the relationship and build partnerships. It’s two-way like in any other relationship.
Attributes of business development
Christian Henry is a massive advocate of experimenting and behavioral science. Some key factors defined by Henry are :-
• Building yourself the freedom to try and experiment When things work and when they did not.
• You need to be more and more creative to solve problem with speed with the constant change.
• Create more data than ever.
• You need to be transparent with the facts.
Christian Henry is a highly analytical decision maker with extensive experience in building, turning around and growing companies. To know his journey about developing market strategies, value creation and how he built the Empower emotion, tune in to the podcast.
Connect with Christian Henry
Website: Www.heryhenry.com
LinkedIn: https://www.linkedin.com/in/hery-christian-henry
We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock. Visit our website for more episodes https://marketingleadership.co.uk/. Follow our YouTube and Spotify channels to be updated on new episodes each week.
LINKS: http://mergerintegration.co.uk
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