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How Google, God and $500 made this Supermom into a viral money maker! (with Trina Smalls)
Manage episode 375120270 series 3505236
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We’re kicking off season three of How I Got Here with Dreena Whitfield with Trina Small, founder, and CEO of Supermom Culture.
Trina dreamed up the idea for Supermom Culture when clothing brands didn’t speak to moms of all kinds — single, divorced, of all ages and abilities. So her brand celebrates the moms who get it all done, even when sh*t hits the fan.
When she got a call from Good Morning America to appear on the show and sell 10,000 units, she was still producing each shirt from the guest bedroom in her house. The pandemic dried up the t-shirt supply chain, and she’d never scaled her business to that production level. Still, Trina knew she was going to figure it out.
Listen as Trina tells us how her previous career path helped her navigate her apparel business, why social media has been key to the success of Supermom Culture, and how the community of Supermoms has been key to bringing the brand to the next level.
Connect with Trina on…
Instagram: https://www.instagram.com/heytrinasmall
Follow Supermom Culture on Instagram: https://www.instagram.com/supermomculture/?hl=en
Get your Supermom on: https://supermomculture.com/
About the Host:
Dreena Whitfield has a proven ability to create tangible outcomes that help clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate, and political sectors and small businesses internationally.
With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that align with their overall objectives. The Huffington Post named Dreena as one of their “Top 25 African American Millennials in PR to Watch.”
Follow Dreena, WhitPR, and the show on all the socials:
@dreenawhitpr, @whitpr & @howigothere_
Join The WhitPR Collective: www.whitprcollective.com
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