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The Natural Gist – What are the top trends in functional beverages?
Manage episode 422496019 series 3507356
Contenuto fornito da Jessica Rubino and Adrienne Smith, Jessica Rubino, and Adrienne Smith. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Rubino and Adrienne Smith, Jessica Rubino, and Adrienne Smith o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of The Gist, co-host Jessica Rubino shines a spotlight on the surge of growth in the wellness and functional beverage category. From opportunities in nonalcoholic beverages to popular ingredients like pre- and probiotics, mushrooms and CBD, retailers are seeing an explosion of wellness and social refreshments. Whether these tasty tonics are intended to optimize health and wellness or set the stage for group gatherings, the question that’s top-of-mind for consumers is: “what is this beverage going to do for me?”
Tune in for this hot take on one of the hottest categories in CPG.
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