025 - Structuring Recurring Services
Manage episode 413053543 series 3510895
Contenuto fornito da SEOHive. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SEOHive o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Main talking points
In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:
- Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.
- The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.
- Broader application of these principles beyond SEO, including web design and other services.
- Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.
- How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.
- Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.
Links
30 episodi