

“Our work begins with an approach that is grounded in curiosity and learning.”
- Shane Hart
In today's episode, we dive into the fascinating journey of Shane Hart, a creative and branding consultant who helped revitalize a local Co-Op in Fayetteville. Shane, with his deep roots in the community and a personal connection to the Co-Op, was eager to tackle this significant project.
To understand the Co-Op's essence, Shane's team engaged in months of research. They spoke to a diverse group of stakeholders—board members, customers, vendors, and farmers—to grasp the unique history and values that defined the Co-Op.
What emerged was a revitalized brand that strikes a perfect balance: honoring its community-focused legacy while also attracting new members and shoppers. Shane's commitment to the project stemmed from recognizing the Co-Op's iconic status in Fayetteville, and his vision was instrumental in reestablishing it as a beloved institution.
Today, thanks to this thoughtful approach to branding and community engagement, the Co-Op remains an integral part of life in Fayetteville, successfully adapting to the evolving food market.
12 episodi
“Our work begins with an approach that is grounded in curiosity and learning.”
- Shane Hart
In today's episode, we dive into the fascinating journey of Shane Hart, a creative and branding consultant who helped revitalize a local Co-Op in Fayetteville. Shane, with his deep roots in the community and a personal connection to the Co-Op, was eager to tackle this significant project.
To understand the Co-Op's essence, Shane's team engaged in months of research. They spoke to a diverse group of stakeholders—board members, customers, vendors, and farmers—to grasp the unique history and values that defined the Co-Op.
What emerged was a revitalized brand that strikes a perfect balance: honoring its community-focused legacy while also attracting new members and shoppers. Shane's commitment to the project stemmed from recognizing the Co-Op's iconic status in Fayetteville, and his vision was instrumental in reestablishing it as a beloved institution.
Today, thanks to this thoughtful approach to branding and community engagement, the Co-Op remains an integral part of life in Fayetteville, successfully adapting to the evolving food market.
12 episodi
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