))
Amazon Integrates Ads into Rufus Chatbot, Starbucks Refocuses on Core Values, and Coca-Cola Advocates for the Open Web in Advertising
Manage episode 439723255 series 3525932
Contenuto fornito da Omni Talk Retail. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Omni Talk Retail o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl.
Here are today's top headlines:
- Amazon is rolling out sponsored ads in its newly launched shopping-oriented chatbot, Rufus, enhancing the user experience with contextually relevant ads based on user interactions and searches.
- Brian Niccol, Starbucks’ new CEO, has outlined his vision for the company in an open letter, emphasizing a return to the foundational values that defined the brand—high-quality coffee and a strong community presence.
- Coca-Cola is taking a stand for the open web in advertising by emphasizing high-quality ad placements with rigorous controls.
Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!
202 episodi
Condividi
