Google’s Global Head of Creative Innovation, Matthieu Lorrain on AI & Creative Functions

Brand Bots: AI Marketing Podcast

Today we welcome Matt Lorrain, the Global Head of Creative Innovation at Google. With a career spanning over 16 years at Google, Matthieu has cemented his status as a pivotal figure in the intersection of emerging technology and storytelling.

Matt works across product, design & partnerships to invent the next-generation of content experiences and has been leading global teams to develop cutting-edge creative platforms with iconic brands such as Google, Gorillaz, Star Wars, the NBA, Louis Vuitton, Space Invaders, Lego and Nike.

Matt also works closely with Google's R&D and product teams (XR, Deepmind, etc) to incubate early use cases of creative experiences using Google's latest creative technologies (genAI, XR, 3D, Google Lens).

In this episode, Matt shares insights from his recent talks at South by Southwest, discussing the future of technology, particularly the integration of AI in creative and business processes. He delves into the very interesting concept of "liquid content," envisioning a future where content is highly personalized and dynamic, adapting to individual users' needs and contexts.

Matt also addresses the challenges and strategies for businesses integrating AI, stressing the importance of starting small with internal processes and pilots to manage risk effectively. His perspective on AI integration in business is both practical and forward-thinking, offering valuable guidance for any organization looking to navigate the AI landscape.

Without further ado, please enjoy this conversation with Matt Lorrain. This episode starts now.

Follow Matthieu:,

LinkedIn: linkedin.com/in/matthieulorrain

Website: matthieulorrain.com

SHOW NOTES

Tech & Tools

• ChatGPT
• Gemini (Google's LLM)
• MidJourney (for images)
• Lang Chain (framework for chaining models)
• Comfy UI (open-source tool for creating unique automation for visuals)