Episode #24 The #1 Business Mistake You’re Probably Making (And How to Fix It) with Tom Wells

The Queen of Automation

In this episode of The Queen of Automation, host Meghan Donnelly chats with Tom Wells, founder of Wells Virtual Bookkeeping, to uncover why accurate bookkeeping is the backbone of every successful business—especially for small, service-based entrepreneurs.

Tom shares his journey of growing up in a family business and how it inspired his passion for helping business owners simplify their finances. Together, Meghan and Tom explore:

• The power of outsourcing bookkeeping: Why delegating tasks like bank reconciliation, accounts payable/receivable, and payroll can save you time, money, and stress.
• Understanding your financial metrics: How having clear insights into your finances helps avoid common pitfalls and ensures long-term stability.
• Flexible pricing for small businesses: Tom's innovative transaction-based pricing model that aligns services with client needs.
• The role of technology in financial success: Practical tips for leveraging tech to address pain points and streamline your operations.

This conversation is packed with actionable insights for entrepreneurs ready to make smarter financial decisions and embrace technology to drive growth.

CHAPTERS WITH LONG SUMMARIES

(00:00) Importance of Bookkeeping in Business

This chapter brings an engaging discussion with Tom Wells from Wells Virtual Bookkeeping, highlighting the crucial role of knowing your numbers in business success. We explore the significance of accurate bookkeeping for small business owners and how outsourcing this task can alleviate common financial missteps. Tom introduces his family-run business, emphasizing their passion for assisting service-based companies across the U.S. We also discuss the importance of having a reliable team to ensure financial stability and planning, regardless of a business owner's exit strategy. Throughout, I emphasize that understanding financial metrics is essential for avoiding the entrepreneurial equivalent of living paycheck to paycheck, and how partnering with a skilled bookkeeping service like Tom's can help achieve this.

(10:44) Benefits of Outsourcing Bookkeeping Services

This chapter explores the importance of maintaining current financial information in business, comparing it to the ease of completing a puzzle with only a few missing pieces. We emphasize that staying updated is not only efficient but also cost-effective, as outdated data can lead to financial inefficiencies and inaccurate tax information. The distinction between bookkeeping and tax law is highlighted, stressing the value of hiring specialists for each area to maximize returns and ensure compliance. We discuss the advantages of outsourcing bookkeeping services, such as gaining access to comprehensive services like bank reconciliation, AP/AR management, and payroll at a fractional cost. The importance of communication with clients is underscored, noting the necessity for regular interaction to maintain financial accuracy. We also explain the unique pricing model based on transaction volume, which adjusts every 90 days to reflect the client's current needs.

(23:53) Technology Solutions for Business Success

This chapter explores our process of understanding your business by getting to know you and identifying your pain points to provide effective solutions. Megan and I discuss how our approach is centered around making technology work for you, emphasizing the importance of technology functioning properly to be beneficial. We also remind our listeners that additional information, including links to our LinkedIn profiles, will be available in the show notes for easy access. We conclude with a note of appreciation and a reminder to join us next week as we continue to help make technology work for everyone.

Connect with Tom Wells on LinkedIn to learn how he helps small service-based businesses simplify their finances, avoid common pitfalls, and achieve long-term stability through precise bookkeeping and smart financial strategies.