Getting Great Eggs by Letting Hens Act Like Hens With John Brunnquell, President, CEO, and Founder of Egg Innovations

From Persona To Personal

John Brunnquell is the President, CEO, and Founder of Egg Innovations, the nation’s largest exclusive originator of 100% free-range and pasture-raised eggs. At age 53, he earned a PhD in avian ethology — the study of bird behavior. A third-generation farmer, John is on a mission to make the world a better place for chickens, people, and the planet. He pioneered Egg Innovations’ launch of the first regeneratively farmed specialty egg.

What you’ll learn in this episode:

Many processes contribute to creating high-quality food before it gets to your table. How can that be done through a holistic strategy that is environmentally friendly? Today’s guest dedicated his decades-long career to producing the best eggs through an approach that checks all the boxes — most that we take for granted.

As a third-generation farmer, John Brunnquell grew up in the farming business and initially believed caging birds was the easiest, most effective way to care for and raise chickens. Through extensive research, that’s all changed. Producing an egg may seem like a no-brainer, but what does it take to generate premium eggs? It starts with the hen and letting chickens behave like chickens — and eliminates the constraints of living a life in a cage. Chickens perch, they like to roam and explore and feed in pastures, and socialize — all contributing to their health, well-being, and a longer lifespan. When hens are allowed to behave in a natural way, they produce healthier, better-tasting eggs. Through an innovative regenerative farming approach, not only are the eggs high quality, but the entire production process is sustainable, ethical, and beneficial to the chickens and the planet.

On this episode of From Persona to Personal, Roger Hurni welcomes John Brunnquell, President, CEO, and Founder of Egg Innovations, for a conversation about how farmers can raise healthy chickens that lay healthy eggs. They discuss the effects of the pandemic on the egg industry, the immense value of regenerative agriculture to soil quality and raising healthy hens, how Egg Innovations implements a franchise business model, and the brands that carry their eggs. Don’t miss it!