How Discover Long Island Is Shifting Visitor Travel Experiences With Allison Brown, Director of Marketing at Discover Long Island

From Persona To Personal

Allison Brown is the Director of Marketing at Discover Long Island. She uses her ability to deliver strategic solutions, drive consumer loyalty, and propel brand awareness to produce marketing initiatives that provide economic impact for the Long Island, New York area. Previously, Allison owned AGB Productions, a consulting firm she established that focused on brand optimization and campaign development. She has also served as the Senior Marketing Manager at NYC & Company, where she drove marketing efforts for some of New York's most iconic events.

What you’ll learn in this episode:

If you’re traveling to Long Island for the first time and want to know what kind of dining, shopping, and entertainment opportunities are available near you, there’s an app that can help. Allison Brown’s organization offers visitors a mobile application that possesses geo-targeted location technology that shows you what to do exactly where you are.

Allison says the app provides a localized feel and helps people improve their time on Long Island and experience new things they may not have realized were there. She notes that her organization’s website can be used to plan an itinerary prior to visiting. The only thing that prevents Long Island’s beaches from being put in the same category as those in Florida and California is people have yet to discover them.

On this episode of From Persona to Personal, Roger Hurni sits down with Allison Brown, Director of Marketing at Discover Long Island, for a conversation about how Discover Long Island is impacting tourist travel. They discuss how a mobile app, artificial intelligence, and ChatGPT can be used to enhance a visitor’s experience. Allison also shares why people should want to travel to Long Island and what she would recommend to do there.