How the Grand Canyon Takes a Multigenerational Approach To Visitor Experiences With Mindy Riesenberg, Director of Marketing and Communications at Grand Canyon Conservancy

From Persona To Personal

Mindy Riesenberg is the Director of Marketing and Communications at Grand Canyon Conservancy, the official nonprofit partner of Grand Canyon National Park. She has over two decades of experience as a leader in nonprofit marketing at major art museums across the US, including the Kimbell Art Museum in Fort Worth, Texas, The Walters Art Museum in Baltimore, Maryland, and the Phoenix Art Museum in Arizona. Mindy has been a featured speaker for the American Marketing Association and the American Alliance of Museums.

What you’ll learn in this episode:

As the nonprofit partner of Grand Canyon National Park, Grand Canyon Conservancy seeks to draw attention to areas that not only affect the Grand Canyon but society as a whole. It addresses issues including climate change, Indigenous affairs, diversity, and reparations. As people become aware and concerned about these matters, the organization solicits their support, which can come in multiple forms.

According to Mindy Riesenberg of Grand Canyon Conservancy, the type of support they receive varies from generation to generation. Older generations often provide financial support, whereas younger generations, like Gen Z, often don’t. Mindy explains it doesn't mean they're not interested — Gen Z isn't contributing much money right now, but they're really interested in good works.

On this episode of From Persona to Personal, Roger Hurni is joined by Mindy Riesenberg, Director of Marketing and Communications at Grand Canyon Conservancy, for a conversation about keeping all generations interested in the Grand Canyon and its social and environmental impact. Mindy explains why maintaining long-term engagement is essential, the challenges she faces, what excites her the most, and what she’s learned as a professional singer.