The Entire Guest Experience Is a Branding Opportunity With Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality

From Persona To Personal

Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality, is an award-winning marketing executive with over 16 years of experience transforming brands like Hyatt and Target. Formerly the VP of Marketing at Aparium Hotel Group, he built and led the marketing department. In his current role, Jason oversees brand development, integrating marketing and customer acquisition strategies for Springboard Hospitality's 48-plus properties. A member of The CMO Community, an Advisor for TapOnIt, and part of the Advisory Council for Brand Innovators Labs, Jason has a reputation for transforming businesses and their marketing process.

What you’ll learn in this episode:

In the era of social media, splashy videos, and content marketing, hospitality businesses are constantly looking for methods to personalize their marketing message to cater to specific travelers. However, they have found that the best marketing strategy is simply to provide their guests with an exceptionally comfortable and enjoyable stay.

As a seasoned marketing executive in the hospitality industry, Jason Pirock explains how leveraging guest experience can be an excellent branding opportunity. He highlights taking advantage of opportunities for personalization, indicating that it doesn't necessarily have to be elaborate or complex but can focus on meaningful touchpoints during every stage of a guest's journey. He stresses the significance of listening to guests, tailoring solutions to meet their needs, and gradually moving towards more advanced personalization strategies. Jason also notes that creating memorable guest experiences promotes loyalty and positive word-of-mouth marketing.

On this episode of From Persona to Personal, Roger Hurni welcomes Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality, to talk about opportunities for marketing in the travel industry. They discuss the rebranding journey, Springboard's growth trajectory, and the pivotal role of the digital space. Jason emphasizes the importance of learning from the marketing process instead of pursuing perfection. He also suggests that creating memorable guest experiences is crucial in building brand loyalty.