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57. Building Momentum: How to Increase Your Impact with Public Relations
Manage episode 407327735 series 3559424
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The relationship between PR and digital marketing is symbiotic. It highlights the importance of a well-rounded strategy and the potential for businesses to achieve remarkable growth when these two disciplines are effectively combined.
In today’s episode of Roadmap to 1 Million, I had the pleasure of interviewing Holly Conti, the head of digital marketing at Full Swing Public Relations. We delved into the fascinating world of PR and digital marketing and explored their crucial role in business growth, particularly for underrepresented voices.
Holly shed light on how PR and marketing work hand in hand to boost visibility and ultimately drive sales. She emphasized the importance of a cohesive strategy that combines both disciplines, ensuring that attention is effectively converted into tangible results. It was truly eye-opening to learn about the power of this integrated approach.
Listen to the episode to learn:
What online service providers must have in place BEFORE investing in PR
Where to start when it comes to adding Public Relations to your digital strategy
How PR and Digital Marketing work together to generate attention and sales
How to ensure your Public Relations efforts have a positive ROI
And so much more!
About Holly Conti:
Holly Conti is a Partner and the Head of Digital Marketing at Full Swing Public Relations where she develops and executes digital communications strategies for underrecognized leaders. Holly brings over a decade of experience managing brand platforms in digital, television, and print media. Her clients have earned six-figure book deals, launches, and large donations for their organizations using her strategies. Holly lives in Manlius, New York with her husband and young daughter, Eloise.
Follow Holly on Social Media: Instagram | LinkedIn | TikTok
Join us on the Roadmap to $1 Million podcast to learn more about scaling your business and overcoming marketing challenges with your existing team. Let's elevate your business together and take it to the next level!
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