EP 116: Evaluating Company-Specific Risk: Telescopic Observation

How to Sell a Business Podcast

The "Telescopic Observation" provides an insightful overview of a strategic framework designed to enhance the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis by offering a more structured approach to examining an organization's internal and external environments. It emphasizes the need for a more focused, inclusive, and systematic methodology to better understand business environments and strategically plan for success. The framework, developed in mid-1999, has been tested across various organizational settings, proving its utility in bringing distant or complex aspects into closer, more analyzable view, akin to a telescope. This process involves a dual-matrix system that functions like a funnel, gathering and filtering information for effective analysis and strategy formulation, highlighting its innovative approach to strategic planning.

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About the Show

The Defenders of Business Value Podcast combines nearly 31 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and make it a salable asset. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

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