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Greg Wasserman, Head of Relationships at Castmagic
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Welcome to another episode of the Business Leaders of America Podcast! In this episode, we have a special guest, Greg Wasserman, who has made significant strides in the podcasting and AI industries. Greg's mission is to live a life of curiosity, trust, love, fitness, and adventure, using his superpower of connecting with people to help them grow and succeed.
Greg is the head of relationships at Castmagic, where he played a pivotal role in growing the company from $0 to $1M ARR in its first year. With a rich background in advertising, sales, and startups, he has a unique perspective on building meaningful connections and generating revenue. Greg has sold podcast ads, run three successful podcast listening platforms, and now supports podcasters with content repurposing through an innovative AI platform.
In our interview, we discussed his insights on brand building, playing the long game, and the importance of the skills you learn now, which may become your superpowers later. We also explored his achievements at Castmagic, his advice for podcasters on monetizing their content, and his perspective on mental health in the business world.
Tune in to hear Greg Wasserman's inspiring journey and gain actionable insights on how to leverage podcasts to build your brand and drive success.
Notable Awards and Recognitions
• Head of Relationships at Castmagic
• Grew revenue at Castmagic from $0 to $1M ARR in the first year
• Created partnerships, resellers, and affiliate channels, driving significant value for startups
• Consulted and coached podcasters on increasing distribution, growing their audience, and monetizing their content
• Developed go-to-market strategies for non-endemic revenue streams in startup environments
How to connect with Greg Wasserman
· Castmagic- 10x Audio Content With AI
Show Notes
[1:28] Brief intro on how Greg got to where he is today.
[3:48] Helping grow Castmagic from $0 to $1 Million ARR in the first year.
[6:08] How to learn more about Castmagic.
[6:43] Monetizing your podcast and viewing your podcast as a brand.
[12:39] Essential elements of building a strong brand.
[16:00] Amount of content necessary to build your brand.
[21:29] Playing the long game.
[27:43] Mental health in the business world.
[32:12] How to connect with Greg and learn more about his business.
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