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Ep 09 : Mastering Authentic Sales & Building Relationships for Entrepreneurial Success with Gazzy
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Welcome to Episode 09 - In this episode, Sofia Aguilar and her first business coach, Gazzy, tackle the conversation of ethical sales practices and the essence of authenticity in entrepreneurship. They share insights on transitioning careers, the pivotal role of setting goals, taking action, and staying true to oneself in the entrepreneurial journey.
Join the discussion on moving beyond traditional sales tactics like bro marketing, and the focus on genuinely helping others by being in service. The conversation highlights the importance of building trust and forging strong relationships with clients, and the need for women entrepreneurs to confidently raise their prices.
You’ll walk away with strategies to master your craft to provide exceptional value and justify higher charges, with integrity and authenticity at the core. This episode is a must-listen for anyone looking to refine their sales strategies and achieve personal growth in entrepreneurship.
00:00:00 - The Power of Authentic Sales Conversations
00:03:50 - Reflecting on Growth and Authentic Sales with Ghazi
00:05:56 - Finding Your Path in Entrepreneurship
00:08:54 - Changing the Game of Selling Without Being Salesy
00:11:36 - Shifting Mindsets: Selling as a Service
00:13:20 - Reframing Selling as Providing Service
00:17:03 - Authentic Sales Strategies and Practices
00:18:52 - Being Authentic to Succeed in Sales
00:21:24 - Understanding the Sales Process and Its Layers
00:23:40 - Creating a Positive Buyer Journey Experience
00:26:25 - Charging Your Worth Without Formal Education
00:28:51 - Charging Your Worth in Entrepreneurship
00:31:41 - Mastering Your Craft to Charge Premium Prices
00:34:24 - Authentic Engagement and Selling Strategies
00:36:57 - Helping a Coach Boost Her Program Sales
00:37:55 - The Importance of Sales Conversations in Business
00:39:58 - Empowering Authenticity in Sales
00:42:49 - Authentic Sales: The Power of Being One of One
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