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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)
Manage episode 439305529 series 3567011
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This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the need for a greater focus on brand marketing.
Here's what you'll learn in this episode:
• The impact of recent changes in B2B marketing and how to navigate them.
• The importance of creative storytelling, humor, and emotional-driven content in B2B marketing.
• How B2B marketers can shift away from outdated lead generation tactics and focus on more effective approaches.
• The role of customer research in shaping relevant, engaging content strategies.
• The value of dark social, social selling, and employee advocacy in modern marketing
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH LENA:
🔔 LinkedIn: linkedin.com/in/lenaweberreed
🌐 Website: getronics.com
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