How AI is Reshaping the Insights Industry

Inspiring Insights

Hosts Kory Grushka and Samrat Saran explore the intersection of insights, AI, and storytelling, and exchange views on the evolution of the insights industry.

The emergence of AI as a tool for synthesizing vast amounts of data comes with opportunities and challenges. While AI has the potential to revolutionize consumer analysis and generate new insights, there are concerns about data privacy, governance and the ethical implications of AI integration.

Kory and Samrat share why you should prioritize vision and invest time in developing a clear direction for leveraging AI in the rapid landscape of market research.

What You’ll Learn:

• How AI is reshaping the insights industry
• How far AI can go in the near future—and its limitations
• The importance of storytelling

Mentioned in this Episode:

“ARF Attention Phase 2 Report Overturns Widely Held Assumptions” article by MediaVillage, 5/22/24

ARF Attention Measurement Validation Initiative: Phase 2 Report (2nd Edition) by the Advertising Research Foundation, 6/24/24

Kory’s Bio:

Kory is the Founder and Creative Director of Stories Bureau, a creative agency that works extensively with consumer insights. At Stories Bureau, he has led a variety of projects (presentations, videos, newsletters, events, etc) for dozens of insights teams at companies like Dropbox, PepsiCo and McDonald’s.

While it was quite the grueling experience, his prior life as a lawyer turned out to be a crash course in analytical and critical thinking. That, in turn, allowed Kory to deeply understand the work product of his insights industry clients.

This combination of analytical and creative skills is what truly differentiates both Kory’s work and the Stories Bureau team, and he’s super excited to now share his observations from his work as an outsider—and data storyteller—in the insights industry.

Samrat’s Bio:

A 10-plus year veteran of the insights industry and former Head of Insight at Anheuser-Busch InBev, Samrat leads Neuro-Insight’s client delivery team across the US and Europe.

An early advocate of neurosciences in developing breakthrough campaigns, Samrat has spearheaded the transition of his insights teams to next-generation techniques to drive consumer-centric thinking and business results.

Inspiring Insights is powered by Stories Bureau.

Connect with us on LinkedIn:

Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media

Kory Grushka, Founder of Stories Bureau

Samrat Saran, Head of Client Solutions at Neuro-Insight