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Contenuto fornito da Business News Wales. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Business News Wales o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Business News Wales. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Business News Wales o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Public Sector Wales is a monthly roundtable thought leadership podcast bringing together key stakeholders to discuss the opportunities and challenges faced by the public sector in Wales.
Contenuto fornito da Business News Wales. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Business News Wales o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Public Sector Wales is a monthly roundtable thought leadership podcast bringing together key stakeholders to discuss the opportunities and challenges faced by the public sector in Wales.
What role does the public sector play in driving decarbonisation and achieving net zero targets in Wales? Host Carwyn Jones is joined by Helen Nelson of Future Generations Wales and Ben Burggraaf of Net Zero Industry Wales to discuss.
With local authorities facing increasing pressure on budgets, host Carwyn Jones is joined by Councillor Paul Miller, Deputy Leader of Pembrokeshire County Council, and The Baroness Wilcox of Newport, to examine the challenges and opportunities the public sector is likely to encounter in 2025, including financial sustainability and the impact of new procurement legislation.…
What is social impact or social value - and how can it be effectively measured? Host Carwyn Jones is joined by Paul Shackson, Director of the Camarilla Group; Catryn Newton, Community Investment and Communications Director at Bute Energy; Owen Derbyshire, CEO at Keep Wales Tidy and Claire Lane, Director of Wales and Sport at StreetGames UK to discuss how organisations can track and demonstrate the value they bring to communities and society at large.…
Host Carwyn Jones is joined by Howard Jacobson, Supply Chain Engagement Manager, Business Wales; Richard Dooner, Programme Manager, Welsh Local Government Association; and Grahame Steed, Director of Public Policy and Research, BiP Solutions and Event Organiser at Procurex Wales. They discuss the potential impact of the Procurement Act 2023 on SMEs, challenges facing buyers and suppliers, how procurement can drive public service improvement, economic regeneration and social value, as well as the upcoming Procurex Wales event.…
This inaugural episode of the Public Sector Wales podcast, hosted by Carwyn Jones, delves into the concept and function of Corporate Joint Committees (CJCs). The discussion, featuring Kellie Beirne, Chief Executive of the Cardiff Capital Region, and Alwen Williams, Interim Chief Executive of the North Wales Corporate Joint Committee, explores the origins, statutory duties, governance structure, and strategic importance of CJCs established under the Local Government and Elections Act 2021. Together the experts explore the potential for CJCs to enhance regional governance, strategic planning, and economic development by facilitating collaborative decision-making. The segment also addresses challenges, democratic accountability, and long-term visions for CJCs' impact on Wales' economic landscape.…
This inaugural episode of the Public Sector Wales podcast, hosted by Carowyn Jones, delves into the concept and function of Corporate Joint Committees (CJCs). Featuring Kelly Beirne, Chief Executive of the Cardiff Capital Region, and Alwen Williams, Interim Chief Executive of the North Wales Corporate Joint Committee.…
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