How to Build an Agency Without Sales Calls with Dennis Yu

Deal Playbook with Tom Shipley

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/mind-the-business-small-business-success-stories">Mind The Business: Small Business Success Stories</a></span>

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Mind The Business: Small Business Success Stories

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Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Business Success Stories" and learn valuable lessons from their experiences that will guide you along the way through your own small business journey.

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Digital marketing pioneer Dennis Yu shares his expert advice on how businesses can amplify their success by focusing on what works and scaling those wins. From his proven Dollar-a-Day strategy to the power of the Lighthouse model, Dennis breaks down steps for growing agencies and boosting client results. Whether you're running local campaigns or working with global brands, this conversation offers advice on using data to identify winning content, choosing the right clients, and marketing without relying on traditional sales calls. Get ready to rethink how you approach marketing and business growth!

Chapters

00:00:00 - The Secret to Being 'Google-able' and Why It Matters
00:01:21 - Legendary Insights: A Conversation with Digital Marketing Pioneer Dennis Yu
00:02:55 - From Data Analyst to Marketing Guru: The Rise of Dennis Yu
00:04:45 - A Case Study in Success: How a Religious Campaign Went Viral
00:07:00 - Choosing Clients Wisely: Elevating Winners with Proven Strategies
00:09:07 - Exploring the Dollar-a-Day Strategy: Maximizing Impact with Minimal Budget
00:11:43 - Influencer Marketing and Organic Reach: A Game-Changer in Campaigns
00:13:29 - Scaling Local Businesses: Case Studies from World Gym to Plumbing
00:16:53 - Local Celebrities and the $399 Couch: A Marketing Masterclass
00:19:29 - Creative Campaigns that Surprised Everyone: Turning Unexpected Successes into Gold
00:21:00 - Mentorship and the Lighthouse Strategy: Building Powerful Networks
00:23:28 - Lighthouse Leaders in Action: Real-World Case Studies
00:26:46 - The Economic Model of Agency Growth: Revenue Sharing and Scaling
00:30:39 - Creating Content that Converts: Setting Expectations and Delivering Results
00:33:55 - Acquiring and Scaling Agencies: Building Legacies through Business
00:38:15 - Legacy Building in Action: How Business Can Shape the Future
00:40:20 - Event Highlights and What’s Next: Wrapping Up with Powerful Insights

Links and Resources:

Dennis on LinkedIn
Dennis Yu
The Definitive Guide to TikTok Advertising by Dennis Yu
Tom Shipley
Tom on LinkedIn
Agency Ventures Aggregator

Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

16 episodi