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Contenuto fornito da The Espionage Podcast and John Smith. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Espionage Podcast and John Smith o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da The Espionage Podcast and John Smith. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Espionage Podcast and John Smith o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A podcast diving in to everything about modern and historical espionage stories. These are the true stories of the evolution of riveting international espionage.
Contenuto fornito da The Espionage Podcast and John Smith. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Espionage Podcast and John Smith o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A podcast diving in to everything about modern and historical espionage stories. These are the true stories of the evolution of riveting international espionage.
Episode 13: Salt Typhoon_ Chinese Hackers Attack US Telecom Networks! The Espionage Podcast Season 1_Dec 13 2024 Week 13 The story of Chinese Hackers Attacking US Telecom Networks. Sources: Analyzing Salt Typhoon: Telecom Attacker Cyber Espionage: Salt Typhoon's Massive Impact - Panda Security Joint Advisory Warns of PRC-Backed Cyber Espionage Targeting Telecom Networks What Is Salt Typhoon? A Security Expert Explains The Chinese Hackers And Their Attack On US Telecommunications Networks - UMBC: University Of Maryland, Baltimore County…
Episode 12: Man In Damascus! Israel's Most Famous Spy! The Espionage Podcast Season 1_Dec 6 2024 Week 12 The story of Eli Cohen, Israel's most famous Spy!! Sources: https://www.britannica.com/biography/Eli-Cohen Eli Cohen: The Most Legendary Israeli Spy | History of Israel Explained | Unpacked https://time.com/5669302/the-spy-netflix-true-story/ https://www.timesofisrael.com/mossad-head-reveals-how-syria-found-eli-cohen-discloses-spys-final-message/amp/ for questions/comments send email to espionagepodcast@gmail.com John Smith and Casey Doe…
Episode 11: Mata Hari: Spy, Seductress, Legend! _The Espionage Podcast Season 1_Nov 29 2024 Week 11 The Tale of the legendary Mata Hari! Episode 11 Sources: https://m.youtube.com/watch?v=c5OkE4cd8ps https://m.youtube.com/watch?v=UGB1SN-dRJ0 https://dutchreview.com/culture/mata-hari-the-famous-dutch-ww1-spy/ https://en.m.wikipedia.org/wiki/Mata_Hari https://time.com/4977634/mata-hari-true-history/…
Episode 9: Black Venus_ South Korea's Famous Spy!_The Espionage Podcast Season 1_Nov 15 2024 Week 9 All about the fascinating story of Park Chae-seo_ South Korea's Most Famous Spy! With John Smith and Casey Doe Sources: https://www.ndtv.com/world-news/meet-black-venus-the-south-korean-spy-who-met-kim-jong-il-1911978 https://www.koreatimes.co.kr/www/nation/2018/11/103_255066.html https://thedissolve.kr/7-astonishing-stories-from-the-double-agent-who-met-kim-jong-il/#:~:text=Park%20Chae-seo%20is%20one%20of%20the%20most%20successful,the%20two%20Koreas.%20And%20his%20business%20went%20well . https://www.nytimes.com/2024/09/27/world/asia/south-north-korea-kim-jong-il-park-chae-so.html for questions/comments send email to espionagepodcast@gmail.com John Smith and Casey Doe…
Episode 8: Iran tried To Assassinate President Trump!_The Espionage Podcast Season 1_Nov 8 2024 Week 8 Newly Released Details into Iran's Failed Assassination Attempt on President Trump! With John Smith and Casey Doe Sources: https://www.nytimes.com/2024/11/08/nyregion/iran-trump-assassination-plot.html https://thehill.com/regulation/court-battles/4981105-doj-iran-plot-trump/ https://www.lbc.co.uk/news/iranian-assassination-attempt-against-donald-trump-thwarted-by-fbi/ https://www.forbes.com/sites/tylerroush/2024/11/08/us-files-charges-over-iranian-plot-to-assassinate-donald-trump-before-election-day/ https://www.justice.gov/opa/pr/justice-department-announces-murder-hire-and-related-charges-against-irgc-asset-and-two for questions/comments send email to espionagepodcast@gmail.com John Smith and Casey Doe…
Russia's Audacious Assination of Alexander Livinenko in November 2006 With John Smith and Casey Doe Sources: https://www.dw.com/en/poison-spies-and-businessmen-the-litvinenko-murder-case-15-years-on/a-59910692 for questions/comments send email to espionagepodcast@gmail.com
Episode 6: Iran's Espionage in Israel!_The Espionage Podcast Season 1_Oct 25 2024 Week 6 A deep dive into Iran's espionage within Israel! With John Smith and Casey Doe Sources: https://www.nytimes.com/2024/10/21/world/middleeast/israel-iran-spying-arrests.html https://www.ynetnews.com/article/hjyhxlyekg https://www.bbc.com/news/articles/c3vkvekpkzeo.amp https://www.timesofisrael.com/liveblog_entry/7-israelis-charged-with-spying-for-iran-allegedly-carried-out-600-missions-collecting-intel-on-bases-sensitive-sites-individuals/…
Episode 5: From Baseball Player to Spy! Moe Berg_The Espionage Podcast Season 1_Oct 18 2024 Week 5 A deep dive into the life of a Baseball Player turned Spy! Moe Berg With John Smith and Casey Doe Sources: https://www.smithsonianmag.com/history/the-baseball-player-turned-spy-who-went-undercover-to-assassinate-the-nazis-top-nuclear-scientist-180982813/ https://www.washingtonpost.com/lifestyle/style/the-strange-life-and-death-of-moe-berg-the-baseball-catcher-who-became-a-spy/2019/06/06/37f96782-82d6-11e9-933d-7501070ee669_story.html https://screenrant.com/catcher-was-a-spy-moe-berg-after-ww2-what-happened/ https://www.nytimes.com/2018/06/21/movies/paul-rudd-the-catcher-was-a-spy.html for questions/comments send email to espionagepodcast@gmail.com…
A deep dive into Iran's use of the underground European organized crime, criminals and drug dealers! With John Smith and Casey Doe Sources: https://www.ynetnews.com/article/bjqh7mjj1x for questions/comments send email to espionagepodcast@gmail.com
A deep dive into the Russian Espionage Then and Now from KGB to FSB! With John Smith and Casey Doe Sources: https://bigthink.com/the-present/kgb-operations/ https://youtu.be/u4jUnTxJkrY?si=gPz7-A8qQ2LdHRvG https://youtu.be/fBMPe1y-q6E?si=Cl8wYRiQ5ZO62YFc
A deep dive into the hunt for Osama Bin Laden! With John Smith and Casey Doe Sources: https://www.npr.org/2011/05/02/135930226/how-the-spies-found-bin-laden https://youtu.be/3tv_dx0UYLk?list=TLGG3DN7KwiJua0yOTA5MjAyNA https://www.youtube.com/watch?v=Om-OyjADgTA https://youtu.be/Nvw0OEDiHTE?list=TLGG0-5vEwntzR8yOTA5MjAyNA…
A deep dive into exploding pagers and the Mossad's most successful covert operation in history!
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