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Contenuto fornito da Tina Wells. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tina Wells o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Art and Science of Modern Retail Marketing with Ross Martin, President of Known Media Agency

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Manage episode 451268430 series 3610479
Contenuto fornito da Tina Wells. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tina Wells o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

RESOURCES

Listen to Episode 1:

Listen to Episode 2:

Gamma

Learn more about Known Media Agency

Marketing is both an art and a science, and no one understands that better than my guest today, the incredible Ross Martin. Ross is an Emmy and Peabody award-winning marketer and the President of Known, a groundbreaking marketing firm that's redefining the industry. In this episode, we explore how to balance creativity with data in retail marketing, strategies for making your brand stand out, and what sets Known apart from other agencies.

We dive into the power of data in modern marketing and how Known uses advanced analytics to optimize campaigns. Ross offers practical tips for getting your products into retail stores (and keeping them there!) and connecting with your target audience. He also shares inspiring success stories from some of his favorite brands. Whether you're an entrepreneur, marketer, or just curious about what makes a brand succeed, this episode is packed with valuable insights you can't miss.

IN THIS EPISODE:

- (3:28) A behind-the-scenes look at Ross’ incredible career trajectory

- (10:28) How Known’s business model works against workplace toxicity and redefines agency success

- (20:06) Strategies to make your brand stand out and stick

- (25:25) The marketing non-negotiables you need to invest in

- (31:27) Tips for avoiding common mistakes when developing and executing a strategy/product

- (35:51) A deep dive into the brands Ross works with and why he enjoys working with their portfolios

- (39:51) The future of Known

CONNECT WITH ROSS

Email Ross

Learn more on Ross’ Website

CONNECT WITH TINA

Follow me on Instagram

Learn more on my website

Listen to more Shelf Help

Mentioned in this episode:

Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

Wellspring Studio

Get unstuck in your business and join my Founders Circle Membership!

Founders Circle

  continue reading

11 episodi

Artwork
iconCondividi
 
Manage episode 451268430 series 3610479
Contenuto fornito da Tina Wells. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tina Wells o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

RESOURCES

Listen to Episode 1:

Listen to Episode 2:

Gamma

Learn more about Known Media Agency

Marketing is both an art and a science, and no one understands that better than my guest today, the incredible Ross Martin. Ross is an Emmy and Peabody award-winning marketer and the President of Known, a groundbreaking marketing firm that's redefining the industry. In this episode, we explore how to balance creativity with data in retail marketing, strategies for making your brand stand out, and what sets Known apart from other agencies.

We dive into the power of data in modern marketing and how Known uses advanced analytics to optimize campaigns. Ross offers practical tips for getting your products into retail stores (and keeping them there!) and connecting with your target audience. He also shares inspiring success stories from some of his favorite brands. Whether you're an entrepreneur, marketer, or just curious about what makes a brand succeed, this episode is packed with valuable insights you can't miss.

IN THIS EPISODE:

- (3:28) A behind-the-scenes look at Ross’ incredible career trajectory

- (10:28) How Known’s business model works against workplace toxicity and redefines agency success

- (20:06) Strategies to make your brand stand out and stick

- (25:25) The marketing non-negotiables you need to invest in

- (31:27) Tips for avoiding common mistakes when developing and executing a strategy/product

- (35:51) A deep dive into the brands Ross works with and why he enjoys working with their portfolios

- (39:51) The future of Known

CONNECT WITH ROSS

Email Ross

Learn more on Ross’ Website

CONNECT WITH TINA

Follow me on Instagram

Learn more on my website

Listen to more Shelf Help

Mentioned in this episode:

Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

Wellspring Studio

Get unstuck in your business and join my Founders Circle Membership!

Founders Circle

  continue reading

11 episodi

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