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Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers
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#52. 2-Step Process to Know the ROI of your Content
Manage episode 455600481 series 3624512
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In this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover:
- Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients.
- Outline of the two-step process for calculating content ROI.
- Distinguishing the difference between content – expiring (e.g., social media posts) and evergreen content (e.g., blog posts, podcasts).
- Using the data collected to determine the sustainability and effectiveness of your content marketing strategy.
This process can help to calculate a content sustainability score, indicating how sustainable your content marketing approach is. A resource which aids this process and gives more insights is shared in the product description.
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