The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Contenuto fornito da Bryce Whitwam and Ali Kazmi. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Bryce Whitwam and Ali Kazmi o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Charting China's Hotel & Travel Industry's Post-Pandemic Course
Manage episode 384394544 series 3003211
Contenuto fornito da Bryce Whitwam and Ali Kazmi. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Bryce Whitwam and Ali Kazmi o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
We're talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles in several Fortune 500 companies. Most recently, he served as the General Manager of Sales & Marketing at Sunmei Hotel Group, overseeing over 500 properties and 28 brands. Before that, he was with the Huazhu Hotel Group, managing sales and marketing for their upscale brands. Hugh's expertise extends to digital marketing and e-commerce, having driven significant initiatives at the NH Hotel Group and Hyatt Hotels Corporation.
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 episodi
Charting China's Hotel & Travel Industry's Post-Pandemic Course
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Manage episode 384394544 series 3003211
Contenuto fornito da Bryce Whitwam and Ali Kazmi. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Bryce Whitwam and Ali Kazmi o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
We're talking about the Chinese hotel and travel industry today and are joined by Hugh Xu, a veteran in the travel and hospitality sectors with over 20 years of experience. Hugh has held critical roles in several Fortune 500 companies. Most recently, he served as the General Manager of Sales & Marketing at Sunmei Hotel Group, overseeing over 500 properties and 28 brands. Before that, he was with the Huazhu Hotel Group, managing sales and marketing for their upscale brands. Hugh's expertise extends to digital marketing and e-commerce, having driven significant initiatives at the NH Hotel Group and Hyatt Hotels Corporation.
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. How do all your experiences shape and contribute to your expertise in hotel marketing?
2. How are the local and international hotel chains currently competing? Who has the advantage?
3. How did the 3-year Covid-19 period impact the China hotel industry? What has changed?
4. What is the #1 outbound travel choice for Chinese nowadays?
5. Is there still fear of COVID-related illness amongst Chinese tourists traveling abroad?
6. Is safety abroad a big issue?
7. How has digital transformation landed in the Chinese hotel industry?
8. How have the OTA platform and social media influencers impacted the hotel promotion?
9. Would it be accurate to say that money earmarked for a hotel on an OTA is actually spent on the OTA's own advertising?
10. What's your favorite hotel, and who does the best marketing?
11. Any suggestions for mid-tier hotel brands surviving to get noticed in China?
12. A/B Test: Guest Experience, Shopping, & Boutique Hotels
Hugh Xu on Linkedin: https://www.linkedin.com/in/hughxu/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
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