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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da 🕹️Shonen Games🕹️. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da 🕹️Shonen Games🕹️ o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Shonenki y Ale de la mano de Locomotora Films tratarán de contar lo mejor, lo peor y lo más curioso de la historia de los videojuegos de una manera, mmm digamos... bastante informal. Pase lo que pase, ESTO lo estamos disfrutando ¡¡¡¡¡MUCHO!!!!!! 😆
Contenuto fornito da 🕹️Shonen Games🕹️. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da 🕹️Shonen Games🕹️ o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Shonenki y Ale de la mano de Locomotora Films tratarán de contar lo mejor, lo peor y lo más curioso de la historia de los videojuegos de una manera, mmm digamos... bastante informal. Pase lo que pase, ESTO lo estamos disfrutando ¡¡¡¡¡MUCHO!!!!!! 😆
Hablemos de Yisus y su participación en los videojuegos, aparte de la exigencia de dalre una mayor calidad a los mismos por encima del compromiso de fe :p
Arrancando un 2025 con soporte y apoyo emocional entre shoninis, un repaso del bienestar psicológico y emocional que pueden producir los videojuegos mientras el caos político Venezolano nos mataba de ansiedad a todos :p
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