From Accidental Photographer to Automotive Icon: Daniel "Yogi" Kruthanooch | STM #10

Shoot The Mic

Welcome to an electrifying episode of Shoot the Mic, where we are honored to have the incredibly talented Daniel Kruthanooch, affectionately known as Yogi, as our guest. Join us as we dive deep into his remarkable journey from an accidental photographer to a renowned industry icon. In this captivating episode, we uncover the extraordinary trajectory of Yogi's career. With no initial aspirations to become a photographer, Yogi's path to success is a testament to the power of passion and embracing unexpected opportunities. We explore the pivotal moments that led him to discover his innate talent and the fascinating stories behind his rise to prominence. Yogi's extensive portfolio speaks volumes about his unrivaled skill and versatility. Having collaborated with esteemed companies such as Falken, Yokohama, Nitto, and many others, Yogi has established himself as a sought-after creative force in, not only, the automotive industry but product and electronics as well. Through his lens, he has captured the spirit and essence of these brands, transforming them into visual masterpieces. One of the highlights of Yogi's career has been his involvement in shooting the prestigious King of the Hammers event. As the roaring engines and thunderous applause filled the air, Yogi fearlessly navigated through the adrenaline-fueled chaos, immortalizing the heart-stopping moments of off-road racing. His ability to capture the raw emotions and fierce competition of this demanding sport is unparalleled. Furthermore, Yogi's lens has been a witness to the high-octane excitement of Formula Drift. With an unparalleled eye for detail, he has captured the precise maneuvers, tire smoke-filled drifts, and exhilarating displays of skill that make this motorsport so captivating. Yogi's photographs have become an integral part of the Formula Drift experience, transporting viewers into the heart of the action. In this episode of "Shoot the Mic," Yogi generously shares his insights, experiences, and the invaluable lessons he has learned throughout his remarkable journey. We delve into his creative process, his unique approach to capturing captivating images, and the challenges he has overcome along the way. Prepare to be inspired as Yogi's passion for photography and the automotive world shines through every word. Whether you are an automotive enthusiast, a photography aficionado, or simply curious about the captivating world of professional photography, this episode of "Shoot the Mic" promises to leave you spellbound. Join us as we unravel the captivating story of Daniel Kruthanooch, the accidental photographer who has left an indelible mark on the industry, one stunning image at a time.