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Nijel Taylor: Three qualities of a memorable logo
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In this episode, our Design Director Nijel Taylor reads, "Three qualities of a memorable logo." No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. Originally published in The Drum, Nijel defines three qualities that can ensure you achieve a memorable brand identity.
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